We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
The Importance of PPC Analytics for Improving Campaigns
PPC analytics are essential to improving your online advertising campaign. Analysing data, enables you to make data-driven decisions to optimise your performance. Continue reading to identify some practical tips and tools to analyse your PPC data and improve your campaigns.
Before you start trying to analyse your data, you need a clear ideal on your goals and how to measure it. Your goals and key performance indicators (KPIs) should align with your business goals and strategy. They need to specific, measurable, achievable, relevant and time-bound. If you are looking to boost conversions, your KPIs would be conversion rates, return on ad spend, along with cost per conversion, for example.
One of the most effective ways to analyse PPC data is to segment the data into different variables, such as ad groups, keywords, campaigns, device, locations, time, audience, and more. When you segment your data, you can identify patterns and trends, comparing the performance of different segments. When you segment your data by device, it provides insights into how your users behave differently on desktop and mobile, enabling you to adjust your bids, ad copy, and landing pages.
In order to make your data analysis easy and fast, you can use dashboards and reporting to summarise the data you collect. Reports and dashboards track your KPIs, monitor your progress, along with identifying opportunities. Many of the PPC platforms have their own built-in dashboards and reporting tools, this includes Facebook Ads and Google Ads.
A very important part of any successful PPC campaign is the ad copy. Your ad copy needs to be relevant, engaging, and interesting, matching your audiences intent and expectations. To analyse and improve your advert copy, you can use a variety of tools, including Google Ads Performance Grader, or SEMRush Ad Builder. These help you audit the quality of your advert, providing new ideas, along with the opportunity to test different variations to find the best performing adverts.
When you experiment with different strategies and tactics you can improve your campaigns with valuable insights. Strategies may include your bidding strategies, keywords, ad extensions, landing pages, or targeting options. This helps you gain more data, optimising your return on investment. You can use tools such as Google Optimise, that helps you design, launch, and measure your experiments to find the one that works the best for you.
Analysing PPC data is not a once-off activity. It is an ongoing process that requires carefully monitoring and adjusting. You should always continue learning from the data you collect, experimenting with new advert copy, implementing changes to improve your campaign success. Stay updated with latest trends using tools such as Google Analytics Academy, which teaches you new techniques and skills to analyse your PPC data effectively.
You cannot expect to launch a PPC campaign and for it to be a success. PPC analytics is essential to improving your campaign performance, ensuring your ads reach the right audience at the right time. Do you need help with your PPC strategy? Get in touch with the Genie Crawl team today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
