The Importance of Responding to Online Reviews Promptly

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The Importance of Responding to Online Reviews Promptly

It doesn't matter if you have received a good or a bad review, it's imperative that you respond quickly and professionally. Reviews have a major impact on customer perception. It does not matter what size business you own or what industry you are in, you should care about what the public say about you online. 

Responding to a Number of Reviews

Managing your response, but not easy when faced with a flood of reviews. Must you address all of them or should you just wait until the negative reviews are outnumbered by positive?

In order to maintain your online reputation, you are going to want to provide a timely response to every single you review you business receives, both good and bad. When you take the time to address your customers concerns, it shows you are reliable and trustworthy. When you respond quickly, it boosts trust and reliability both in your existing customers and potential customers.

The Importance of Responding to Online Reviews Promptly
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Why Does Time Matter When Responding to Reviews?

Customers can share their experiences with ease thanks to the internet. There are a number of review platforms, including social media sites, where customers can share their experiences, helping potential customers learn about your business before they decide to purchase from you.

Close to ninety percent of online consumers state they are likely to use a business that replies to all reviews, while fifty seven percent claim they do not use businesses that do not reply to feedback.

When you respond to reviews promptly, you improve your online reputation, building trust with potential customers. 

How to Respond to Reviews

It is important when replying to reviews that you thank the customer for their feedback. If it's a negative review, acknowledge their concerns and try to resolve any issues. This shows you care about your customers experience, you also want to improve your business, appreciating their feedback.

Online Reviews Impact

Of course, you want good reviews, showcasing your business in the best possible light. The time line of responses on reviews impacts your success. It's important to maintain a good online reputation to boost your ranking in search engine results pages (SERPs). 

The Danger of Ignoring Negative Reviews

There are very few benefits to not replying to online reviews, especially when they are negative. It's probably easier for you to ignore further engagement with unhappy customers, but this is not the best course of action. Engaging with the unhappy customer can help to defuse the situation, preventing it from escalating, while turning a negative into a positive.

Conclusion

Whether you receive positive or negative reviews, you should always try and respond promptly. A timely response to online reviews can help you interact with your clients, providing you with an opportunity to fix any issues and turn a negative into a positive experience. If you need help with your online reputation management and responding to online reviews, get in touch with Genie Crawl today. 

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