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The Importance of Sustainable Branding in Local SEO & E-Commerce
When your audience search online for products or services you provide, they are looking for what can make their lives easier. More recently, there is a switch as users now have concerns about your planet and their futures.
You were probably assuming that since there are more e-commerce online stores, the burden on the environment has been reduced. Yet, this ignored the immensity of ecommerce and what is entailed.
This year alone, e-commerce sales are expected to be double what they were in 2020, reaching a staggering $1.6 trillion. Each physical product ordered comes with a shopping container, along with the materials used to make the product. As e-commerce sales continue to soar, the impact on the environment becomes a concern.
Sustainability is not depleting natural resources, providing long-term support. Sustainability is meeting the needs of the present, without compromising the future. These days, consumers take business sustainability into consideration when making a purchase. In fact, over half of US and UK consumers want brands to create their products with less packaging and many are happy to pay a surcharge for an eco-friendly delivery service.
Did you know that more than seventy percent of online shoppers will change their consumption habits to reduce environmental impact?
Businesses today are looking to reduce their carbon footprint, reducing packaging, and their impact on the environment. This is not only positive for the planet, but also is more favourable to your consumers.
Sustainability is becoming significant for all businesses today. Seventy two percent of consumers actively buy environmentally friendly products and a large percentage only purchase from businesses that have sustainable branding.
Whether you are a big or small business, you need to capitalise on green initiatives, making your business sustainable and incorporating it into your branding for the best results.
There are some ways to boost sustainable branding in local SEO and E-commerce, including:
Sustainable branding involves creating, maintaining, and projecting a brand that offers sustainability to customers and the planet. Consumers are more aware of the damage businesses are causing to the environment and are looking for sustainable brands that improve their experience. Do you need help building a sustainable brand online? Not a problem, get in touch with the Genie Crawl experts now to find out more.
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