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The Psychology of Colour in Digital Ads & Why It Affects Click-Through Rates
Every element of your website plays a role in capturing your audiences attention, increasing user engagement. Amongst these elements is colour. Colour is a powerful way to influence perception, emotion, and click through rates (CTRs).
Colours have a big impact on emotions, evoking feelings. Examples include:
When you understand the emotional impact of colours, you can select colours to create a visual identify, resonating with your target audience, driving click through rates (CTRs) and engagement. Some strategies to focus on includes:
Using the right colours can help to establish a brand identity, creating a lasting impression. Select your colours based on your brand values and messages, evoking emotion, while creating a consistent visual experience. Examples include a SEO agency using blue to convey trust, while a chocolate brand may use purple to convey luxury and sophistication.
You can use colour to draw attention to certain elements on your advert, such as a headline or call to action (CTA) button. You can create a blue “learn more” button, or a red “buy now” button.
When you use colours effectively, you can improve readability and visual hierarchy. Creating a contrast between the background colour and text ensures your content is easy to read and navigate.
Using colours enables you to evoke positive emotions, creating a visually appealing advert that improves user engagement and click through rates.
In order to determine the best colour combinations for your brand, we recommend A/B testing. A/B testing involves creating two versions of your adverts with different colours and then measuring their performance to identify what colours resonate best with your audience.
When you implement colours into your digital advertising, you can create effective and engaging brand experiences, resonating with your target audience, increasing your click through rates. It is essential you regularly monitor your colour choices, identifying their impact on your click through rates.
Colour is a powerful tool in digital advertising, shaping perceptions, influencing behaviour, and evoking emotions. By understanding the psychology of colour, you can create a visually appealing digital advert that resonates with your audience. Do you need help with your digital advertising campaign? Contact the Genie Crawl team now to find out more.
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