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The Rise of ‘Edutainment’ in Digital Marketing: How to Blend Fun & Learning
Edutainment is a mixture of education and entertainment, an effective marketing strategy being used by businesses throughout the world. It combines educational content with entertaining media. It has proven to attract attention while simulating real interaction.
Traditionally brands depend on conventional marketing to engage their audience. Today's consumers have less patience and trust in disruptive adverts, looking for value from content that they consume. When your content is informative, educational, and entertaining, it can outperform traditional adverts.
According to studies, there is a pressing need for edutainment, with educational institutions using structured edutainment campaigns experiencing up to fifty percent more queries than those using traditional methods.
With new technologies constantly being introduced, pushing entertainment, it is enabling the edutainment market to grow. Brands in all industries are using successful edutainment, including:
Edutainment is grabbing attention across all generations.
Animated, along with live-action videos are ideal formats to combine learning and entertainment. Users are projected to spend approximately sixty percent of their time on social media watching videos this year.
Short form video has grown in popularity in grabbing attention, this can be testimonials and case studies, creating genuine connections with your audience.
Today, consumers expect brands to create entertaining and informative conduct with companies adapting to interactive experiences. At Genie Crawl, we believe more businesses are gong to incorporate edutainment strategies into their marketing in 2025.
Edutainment is coming up on top, when compared to traditional advertising. People expect interactive learning experiences with brands using edutainment to increase enquiries by up to fifty percent. Are you ready to take your digital marketing to the next level with edutainment? Contact the Genie Crawl team now to find out how.
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