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The Rise of Personalised Content: Why One-Size-Fits-All No Longer Works
Did you know that eighty six percent of consumers state that authenticity is a major factor when determining the brands to like and support? This means it's essential to create personalised content if you want them to buy your products and services.
Personalisation is a strategy used when creating tailored content based on visitor data, such as likes, needs, buying habits, and more. When creating content, you may be marketing to a number of audiences, and audience segmentations helps to ensure you provide the right content to the right audience.
Audience segmentation involves creating categories for your audience based on location, behaviour, interests, and referrals.
Personalisation has become essential to any successful SEO strategy, advancing customer relationships, sales, and long-term growth. It means you know your customers and what they need to solve their pain points. Consumers expectations are evolving and it's essential you meet these changes effectively. It helps consumers navigate their path to purchasing organically.
Personalised content is more than a simple website and landing pages, there are some tips you can follow to create personalised content that achieves results:
Adding comparisons to your website or landing pages is an excellent way to provide your consumers with buying power, it allows them to make their own journey towards a purchase.
Adding filters or quizzes can help your audience choose the best products that are tailored to their needs.
Blog posts are not outdated and are still important to any successful content marketing strategy. When creating blogs you need to present yourself as an industry expert. Creating industry-specific blog posts help customers use your service with confidence.
An easy way to personalise content and is fully automated, is to add recommendations of similar or related content to your pages or blogs. Provide recommendations to your visitors based on the pages they have already visited. Use internal links to drive your visitors to the related content.
Personalised emails continue to be an easy way to build trust with your audience. Seventy one percent of marketers use email personalisation in their digital marketing strategies.
Providing trials is essential to personalisation, especially for new products and software platforms. Create content about behind the scenes of making the software or product, along with user generated content, providing information on real customers using your products and services.
Personalisation has become a key to success for digital marketing, an important part of any successful content marketing campaign. This means understanding your audience, segmenting your audience, and tailoring your content to meet their intent. If you want to keep your customers and attract new customers in today's digital world, complete the Genie Crawl contact form now and secure a free evaluation and quote.
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