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The Rise of Voice Search: How to Optimise for the Future
Voice search has been a major trend that has emerged over the past few years. With the growing popularity of voice assistants, including Google Assistant, Amazon's Alexa, and Apple's Siri, optimising your website for voice search is essential.
Voice search is quickly changing the way people interact with their devices. Rather than typing in queries into a search engine, users simply rely on their voice to get what information they need. This shift has resulted in the rapid development of voice recognition technology with the adoption of smart speakers and smart phones with built-in voice assistance. This provides user with speed, hands-free information, and convenience.
It's important to understand the difference between traditional text-based searches and voice searches. Voice searches use conversational language that are longer than your average text query. They also tend to be more specific.
With voice search showing no signs of slowing down any time soon, businesses will benefit from optimising their websites effectively, future-proofing their SEO effort. There are a number of steps you can take to optimise your website for voice search and the future.
Focus on conversational language – use long-tail keywords that mimic natural speech into your content
Create content that answers questions – voice search usually comes from questions. By creating content that answers these questions with a FAQ section, how to guides, or articles, you can address these questions, attracting voice traffic
People using voice search are also more likely to engage with a website that loads quickly. Optimise your website to improve page speeds by compressing images, using browser cheating, and reducing the number of redirects to boost user experience and SEO success.
Most voice searches are taking place on mobile devices, which is just one of the many reasons you need to ensure your website is mobile-friendly. Your site should be responsive, with fast loading pages and easy navigation, along with readable content on any device.
The polarity with voice search is still in its infant stages and as the technology continues to evolve, we should expect voice search to become more integrated and sophisticated in our daily lives.
The rise in voice search is a challenge and an opportunity for website owners. When you understand the characteristics of voice search and optimising your website to ensure your site remains relevant, while remaining relevant in this voice search world, you increase your chances of improving visibility and website traffic.
In order to succeed with voice search, you are going to want to be adaptable, stay informed, and be proactive. If you need help optimising your website for voice search, get in touch with the Genie Crawl team today.
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