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The Risks of Toxic Backlinks and How to Disavow Them
It is important to understand that not all backlinks that link back to your website are helpful or healthy. Some can be toxic and dangerous to your online presence and overall success, harming your website. When you understand toxic backlinks and how to disavow them, you can avoid the risks that they pose.
Toxic backlinks are inbound links that cause more damage to your search ranking than good. They are toxic when they weaken your websites organic placement in search results. These are links that go against Google's link spam guidelines.
Google's link spam, sees backs at low quality when:
Spammy links tend to be harmless links, generated outside your control, while toxic links are created to deceive Google's algorithms. If you see any of these pointing to your website, you want to have them disavowed as quickly as possible to reduce the risk of your site being penalised.
The best way to get rid of toxic links inbound to your website is to disavow them. This means you are telling Google you found a malicious link pointing to your website. Basically you are telling the search engine you didn't approve it and you don't want your website judged as a result.
In order to disavow any toxic backlinks, you need to conduct a thorough backlink analysis. This can be done in Google Search Console. Once reviewed, add any links you think are toxic, by adding the URL or domain name to a TXT file. Upload the TXT file to Google Search Console. When this is done, you have told the algorithm not to take the links listed into consideration when crawling, indexing, and ranking your website.
If you have any toxic backlinks pointing to your website, you want to disavow them right now to avoid the risk of being penalised. If you need help identifying toxic backlinks and disavowing them, or you have further questions, get in touch with Genie Crawl today. We are here to help!
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