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The Role of AI-Generated FAQs in Google’s People Also Ask (PAA) Box
The “People Also Ask” section displays questions and answers that relate to the users initial search. These questions appear at the top portion of Google search results, after the first organic listing. When your content is featured in Google's People Also Ask section, you boost your search engine optimisation (SEO) efforts.
This is an interactive Google search function, providing questions and answers related to the users initial search query. These are displayed in expandable boxes. This enables users to click on specific questions and getting the answer they need.
PAA boxes are not something new when it comes to Google results, they have been around for sometime. The questions and answers are taken from web pages, most commonly taken from short paragraphs, tables, bullet points, and lists.
Google's algorithms use machine learning to analyse a number of factors. These factors include:
Google takes this information to generate secondary questions that are relevant to each topic. What is interesting, is PAA boxes don't always include questions with high search volumes, rather covering queries that the algorithm considers the most relevant to the topic.
People Also Ask and AI-generated FAQ provide an excellent user experience, helping users narrow down their search, while discovering in-depth information. It is important to reveal questions the user may not have thought of, helping them gather more information.
As a website owner, having your page features in AI-generated FAQ and PAA sections increases your online visibility, boosting brand awareness and organic website traffic. Your website can feature in multiple questions under the same AI-generated FAQ or PAA box, further increasing your chances of driving organic traffic to your site.
Google's algorithms have become more sophisticated, taking into account common search trends surrounding specific topics and user intent. This helps the algorithm identify and list questions that are relevant to the query, helping the user discover more in-depth information.
Answering the most popular questions helps to improve your chances of having your content displayed in two Google search engine results page (SERP) features. The Genie Crawl team have put together some tips you can use to boost your chances of appearing in one of these SERP features:
AI-generated FAQ and People Also Ask (PAA) helps users uncover in-depth information related to their specific query. Creating in-depth content with clear and concise sentences, along with creating a FAQ section with the appropriate schema markup, all increases your chances of appearing in these two Google SERP features. The Genie Crawl team are on hand to help your business improve online visibility, and increase website traffic. Contact us today to find out more.
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