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The Role of Customer Reviews in E-commerce SEO
Customer reviews are valuable when it comes to your e-commerce search engine optimisation (SEO), helping you gain more customers, helping them with their purchasing decisions. Many businesses fear negative reviews, assuming that they will negatively impact their online reputation, but when you embrace reviews, you improve your business, resolve issues quickly, and improve credibility and trust.
Potential customers read online reviews to help them determine whether they can trust a business, product, or service. This benefits your business, telling how customers feel about your business, enabling customers to share their thoughts, helping you improve your brand reputation.
E-commerce store customer reviews are essential, impacting potential customers purchasing decisions. In a brick and mortar store setting, customers are able to interact with the product, touching it, seeing it in person, but when buying from an e-commerce store, customers need to rely on customer reviews to help them decide if its the right purchase for them.
Customers use your reviews to learn more about your business, enabling them to compare businesses to find their perfect fit. While you can write anything about your business on yoru product pages, you cannot change customer reviews. Customers trust online reviews as much as they do personal recommendations, which is why customer reviews are essential to E-commerce SEO success.
Online reviews help to build trust with your potential customers who don’t know your business and may be undecided on whether to make a purchase. Reading reviews provides them with valuable customer facts and opinions that are unbiased and honest. Customer reviews don't only provide valuable information about your products, but also helps them identify your customer service levels.
Customer reviews helps you build a loyal customer base, as customers feel you care about their opinions. Modern customers are smart and don't take what they read online at face value, therefore, every online review you receive improves your credibility and trust.
New consumers are more likely to purchase products from e-commerce stores with reviews, which can impact your online sales. These reviews help your new customers decide on whether to make a purchase or not, based on previous customer experiences. Seventy seven percent of customers look at reviews when looking for products.
When you read through the reviews you receive for your e-commerce store, you learn how your customers feel about your products and customer service. As part of your SEO strategy, you should take every review into consideration, positive and negative, taking the time to provide a personalised, professional, and timely response.
Negative reviews are not the end of the world, in fact they provide valuable insights into your business, including what processes or products disappointed your customers. In turn, this helps you make necessary improvements. When you respond to unhappy customers apologising for their experience and providing a solution, showing you care about their reviews, it can turn the negative into a positive. This shows potential customers that you value feedback and are looking for ways to improve.
You want your business to be at the top of search engine results pages (SERPs), when a potential customer searches for a product you provide. When you rank well in SERPs, you improve website traffic and sales. SEO takes time to deliver results and customer reviews play a vital role in improving your SEO. Customer reviews include your targeted keywords, while adding fresh content to your site.
Customer reviews play a pivotal role in your e-commerce SEO strategy, boosting credibility, visibility, sales, and your SEO efforts. To enjoy the SEO benefits of customer reviews today, get in touch with Genie Crawl for a customised strategy to help you achieve results.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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