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The Role of Employee Advocacy in Building a Positive Online Brand
Employee advocacy is a powerful strategy that businesses use to boost visibility, build trust, and improve credibility. Employees are seen as authentic and trustworthy sources of information over business messages. This makes their voices valuable when it comes to your brand perception.
Employees sharing your content on their social media pages, helps you reach and engage with audiences on a personal level. Did you know that more than fifty percent of applicants will abandon the job application process if they read negative reviews about your business online? Eighty one percent of millennials share company information with their families and peers.
People use social media daily to check on their family and friends, sharing experiences, interests, and opinions. This makes it an excellent platform for employee advocacy. You can use it to promote your brand, tapping into your employees social circles and reaching a wider audience.
Happy employees will want to share their employers success with everyone. The chances of your employees followers noticing their post when they share about your brand is high. They will perceive your brand in a better light, improving trust and credibility.
If you have a large number of employees, chances are their social media reach will exceed your business reach. Ask them to share content relating to your business, helping you improve brand awareness, while reaching a large audience.
When employees post a photograph of last nights work party or their morning coffee in the break room, it provides your audience with a sneak peak into your company culture, introducing them to your workplace and values. You're probably thinking “I can do that,” and yes you can. Remember, when your employee posts an image of your business is it less promotional and more credible, building trust with your audience.
Sure, you can post similar photos but when an employee does it, it comes across as more credible and less promotional. It’s a great way to win the trust of your audience.
Employees posting your business news online helps the content to be seen as authentic. This is because it comes from an employee, not your business social media account. Employees have their own unique voice that is different from your business voice, free of jargon, which makes a difference on how your audience relates to the content.
You need a positive brand image to gain trust. When employees express their opinions and provide positive feedback for your business and products, it stimulates your customers, encouraging them to do the same. Employees endorsing your business online can improve overall perception.
Job seekers read online reviews and take note of what is said about your business online, helping them decide if you are the right business to work for. If you want to attract the best talent, you will want an effective employee advocacy programme in place, that not only promotes your business to the internet, but strengthens internal engagement. Potential candidates are more likely to trust your business when they see current employees sharing their positive work experiences on social media.
Employee advocacy is a powerful tool to building a positive online brand, boosting visibility. It's an authentic way to improve your reach, fostering a sense of pride and community among employees. If you haven't used employee advocacy in your online brand reputation strategy, then contact Genie Crawl now to find out more.
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