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The Role of Google My Business in Local SEO
In today's digital world, local businesses cannot afford to ignore the potential local search engine optimisation (SEO) has on boosting visibility and driving traffic to their website and physical store. At the heart of local SEO is a powerful tool, Google My Business, strengthening your strategy, helping you improve your visibility in local search results.
Google My Business is a free tool offered by the search giant itself, Google. It enables businesses to manage their online presence across all Google platforms, including Google Search and Google Maps. It is a business listing service that integrates with the search engines capabilities. It provides detailed information about your business including your NAP (Name, Address, Phone Number), location, operating hours, products and services, along with photographs, videos, and customer reviews.
Local SEO is impacted by numerous factors, but having a well-optimised Google My Business listing does play a major role in your local SEO success:
Having a Google My Business listing ensures your business appears in local search results, including Google Maps. It helps you reach your local community, boosting your online visibility.
When Google determines the ranking in local search results, it takes three factors into consideration; relevance, distance, and prominence. When your Google My Business information is comprehensive, updated, and accurate, you enhance these ranking factors, increasing your chance of being ranked in the sought-after Local Pack, which is the top three local businesses displayed.
Google My Business offers numerous engagement options including asking questions, booking appointments, and leaving reviews. This increased engagement improves customer experience, which in turn improves your local SEO efforts.
This powerful tool also provides you with valuable insights about your business profile, including how your customers found you, where they are located, along with the actions they took. These insights help you make data-driven decisions regarding your local SEO strategy.
A well-optimised listing can boost your local SEO efforts. The Genie Crawl team have recommended some steps you can take to optimise your listing effectively:
Google My Business is a powerful tool to any successful local SEO campaign. It helps boost online visibility, increases your chance of appearing in the Local Pack, and encourages customer engagement. If you need help optimising your Google My Business listing, get in touch with Genie Crawl now, we are waiting to help you reach your local community with a customised and effective local SEO strategy.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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