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The Role of Google’s Knowledge Graph in SEO
Google's Knowledge Graph is a database that has been designed to help Google understand and deliver relevant results to its users. It is a massive database that connects facts, relationships, and entities. It helps Google provide detailed search results.
Google has crawlers that crawl the internet, identifying new web pages, crawling them and then indexing them. Google uses the Knowledge Graph to pull information from a variety of sources, displaying them in knowledge panels, and rich results. This is geared to providing an improved search experience for users.
Google's Knowledge Graph was first introduced in 2012, making major changes to search technology. It changed Google search from matching keywords to a system that understands the meaning behind search terms, known as semantic search. It has become a complex database that integrates with all Google services, along with third-party data sources, to improve accuracy in search results.
3 Important components of Google's Knowledge Graph includes:
Both Wikipedia and Wikidata play major roles in providing Google's Knowledge Graph with information. At the same time, schema markup helps you markup your content to help Google understand the context of your content. This structured data is an important part of any successful SEO strategy, helping you appear in Google's rich results.
Google's Knowledge Graph is different from the search results we know. The graph focuses on providing direct answers, rather than a link to a web page. Traditional results list websites with a link to visit the site, while the Knowledge Graph offers facts and information on the search results page.
Google's Knowledge Graph plays a major role in SEO. It helps provide accurate information directly on the search engine results page (SEEP), When you appear in the Knowledge Graph, you improve your online presence, along with increasing click through rates.
It improves user experience, providing users with access to quick and accurate information. Google's Knowledge Graph ensures users receive relevant answers without having to click on a link and dig into the website source deeper.
Google's Knowledge Panel has resulted in what is now called “zero-click” searches, which is transforming SEO. Zero-click searches are when users find the answers they need on the SERP without having to click on a result. This has resulted in a major reduction in traffic to websites.
You can optimise your content for Google's Knowledge Graph by:
With zero-click searches now rising at a rapid rate, adding Google's Knowledge Graph to your SEO strategy can help to boost visibility, driving qualified traffic to your website. Get in touch with Genie Crawl today if you need help creating a customised SEO strategy that includes Google's Knowledge Graph for the best results. Our team are ready to help you gain a competitive edge, boosting your online presence and awareness.
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