The Role of Influencer Marketing in SEO & Backlink Building

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The Role of Influencer Marketing in SEO & Backlink Building

Word of mouth marketing has been the most effective and efficient marketing method for centuries. Personal experiences and many research results show that everyone accepts recommendations from someone they trust. This type of marketing is highly effective, causing a chain reaction. One person spread the word to numerous people, those people do the same, and so your brand name is spread countless times. 

In fact, one person can spread the word to thousands of consumers that trust his or her recommendations. These people are influencers. Influencer marketing is an effective way to widen your reach, gaining new clients.

Understanding SEO and Backlinks

Link building is an important strategy that is part of an effective search engine optimisation (SEO) campaign. It is a complex process used to increasing rankings in search engine results pages (SERPs). It's about finding ways to find other sites within your niche to link back to your website, showing Google you are a credible source of information. You should see backlinks as digital votes of confidence for your business.

The Role of Influencer Marketing in SEO & Backlink Building
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Why Backlinks Are Valuable

Backlinks are not only important for SEO, they also help drive organic traffic from the influencers website. When you are referred to as the source of information, there are a lot of followers who will be interested to finding out more, which increases website traffic and engagement.

Creating backlinks through influencer marketing is a win-win situation for your business and the influencer. Influencers gain credibility for adding references, while you enjoy an increase in referral website traffic, while increasing your ranking in search engine results.

Partnering with the Right Influencer

When you use influencer marketing, you don't directly reach your targeted audience. The influencers is a middleman between your content and your target audience. Therefore you must ensure you partner with the right influencer. The right influencer should be an authority in your business, boosting your credibility, authority, and reputation.

The main thing is to ensure you choose an influencer who has thee same audience you want to reach. At the same time, be sure you don't choose an influencer who shares the same or similar content that you do. 

Influencer Marketing and SEO

Influencer marketing and SEO are effective methods to reach your target audience and when combined, you can drive qualified traffic to your website. Influencer marketing often includes a link back to your site as a reference, enabling users to dig deeper, boosting your visibility, awareness, credibility, and authority. High quality backlinks from influencers can improve your ranking in search results, driving more qualified traffic to your site.

Conclusion

Influencer marketing is your opportunity to gain a competitive edge, ensuring you outshine your competitors with a genuine relationship that you build with an influencer that has the same audience you want to target. Do you need help with influencer marketing, SEO, or link building? Genie Crawl is a leading digital marketing agency with a talented team who are ready to help you push your business forward online today.

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