The Role of Landing Pages in PPC Success

Landing Pages and PPC Success

Landing pages are very beneficial to your PPC campaign success. It helps to improve conversions by targeting pages that focus on a single goal, making it easier for website visitors to take the desired action. If you are using Google Ads, they you are rewarded for being relevant by adding your advert copy to a matching landing page, boosting your “quality score,” and helping to reduce your cost per click (CPC).

Landing pages provide an opportunity to provide your audience with the best information. This can be five star reviews, case studies, or an overview of your business to improve your brand perception.

Important Elements for High-Converting Landing Pages

As you can see, landing pages are essential to the success of your PPC campaign. Having a landing page doesn't immediately make it great. There are a number of elements to focus on to create a high-converting landing page:

• Compelling headline – your headline is the first thing visitors will see, it should match the promise of your advert 
• Call to action (CTA) – landing pages should tell your visitors the action they should take, such as “Download Guide Now,” “Schedule Free Consultation,” “Secure Your Free, No Obligation Quote,” and more
• Mobile-friendly – half of website traffic comes from mobile devices, which is why you need to ensure your landing page loads quickly on all devices with responsive elements that improve your campaigns success 
• Trust Elements – People need to feel confident before making a purchase. Your landing page should include certifications, guarantees, and client testimonials to boost confidence in your brand
• Simple Forms – Any forms should be kept short and simple. Ask for information needed only, this can be name, email, and/or phone number. You only need the information required to get in touch with these clients, while providing them with your NAP (name, address, phone number) so they can contact you

PPC Mistakes You Want to Avoid

While there are many elements to focus on, there are some common mistakes when it comes to PPC that can negatively impact your success:

• Using a general page – a big mistake is sending PPC traffic to your home page, confusing visitors and lowering your conversions
• Design – cluttered landing page designs with distracting visuals, multiple call to actions and too much text can overwhelm visitors. Rather keep your design simple and straightforward, focusing on your advert and conversions
• Ignoring mobile – when your site is not optimised for mobile, you can lose valuable leads

Conclusion

Landing pages are heroes when it comes to the success of your PPC campaign. They are the gap that links the user to your content. When you invest in well-crafted and focused landing pages, you improve your return on investment, growing your business. If you want information on how to create landing pages or how to manage a successful PPC campaign, get in touch with the expert team at Genie Crawl today.