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The Role of Micro-Interactions in Boosting Time on Page
The digital landscape today is brimming with competing websites and apps, meaning minor details can make a major difference to your success. Micro-interactions are small details that can boost user experience (UX), helping you stand out and reducing bounce rates.
On their own micro-interactions are insignificant, but when implemented strategically, they can elevate your product or service, boosting engagement, and create a memorable experience.
Micro-interactions are small feedback mechanisms that provide a specific purpose. They include four important parts:
Micro-interactions should be functional and fun. Always prioritise functionality, ensuring users can complete tasks with ease, enhancing engagement.
Micro-intentions improve your users experience by providing feedback and guidance, providing the user with a sense of control. Common types of micro-intentions and uses include:
Hover interactions happen when users hover the cursor over a screen element. They display extra information, preview, content, and provide visual feedback to your users. These can include image previews, menu drop downs, or tool tips.
Scroll interactions are triggered when users scroll through a document or page. It helps to reveal new content, providing a sense of progression. This can include infinite scrolling, sticky headers, and parallax scrolling.
Users who tap or click on an element on the screen, triggers a click interaction. This initiates an action, opens and menu, or provides feedback to the user. Examples can include drop down menus, form submissions, and button clicks.
Gesture interactions occur by users physical movements, such as rotating, pinching, and swiping. Examples include touch based gestures on mobile devices, such as zooming in and out.
Audio interactions involve the use of sound to provide your user with guidance. This confirms an action, alerting your user to an important action. These include confirmation sounds, error notifications, or audio cues for accessibility.
Micro-interactions are able to reward your users with a celebratory animation or illustration when completing an important tasks, such as submitting a form or making a purchase. This positive feedback reinforces the behaviour, leaving the user feeling accomplished.
When you incorporate micro-interactions into your website, you unlock numerous benefits, including:
Micro-interactions can provide feedback, guidance, and a sense of control to your website visitors, making your website more responsive and intuitive. You can differentiate your brand in a crowded digital marketplace when you incorporate these small design details. Genie Crawl specialises in modern user experience web design to achieve the best results. We have been helping businesses reach their online potential for more than ten years. Contact us today to find out more.
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