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The Role of Negative Keywords in PPC Success
Negative keywords are an essential part to your PPC (Pay-Per-Click) success. Negative keywords is one of the most common features used in Google Ads and Bing Ads, helping to reduce costs, while increasing your click through rate, focusing the association between your keywords and your advert.
Negative keywords are an effective part of a successful PPC campaign. In order for it to be effective, you tell it what you consider bad keywords, ensuring only qualified traffic gets through to your advert landing pages. This may sound confusing, but basically it's adding keywords into your PPC account to block your adverts in certain search queries.
Negative keywords can be placed at campaign or advert level. If you choose “London” as your negative keyword then your advert will never be displayed in results that contain “London” in the keywords.
Using negative keywords in your PPC campaign helps to reduce advertising costs, increase click through rates, direct traffic to appropriate landing pages and keep your campaigns honest.
Negative keywords are an effective way to reduce your advertising costs. When you actively exclude certain keywords and phrases that do not help you achieve your goals, you are able to reduce your advertising costs. This means your adverts only show to qualified audiences, so you pay for genuine leads.
Your Click Through Rate (CTR) is the number of clicks you get based on how many times your advert is displayed. When you eliminate unqualified audiences through negative keywords you improve your CTR. It eliminates the number of clicks you advert receives that do not convert.
Your negative keywords allow some traffic through to one advert, while blocking impressions from another. This helps increase your keyword landing page relevance. time.
Negative keywords are effective at keeping your campaign and ad groups honest. There are numerous keywords across campaigns and ad groups that can match a users query. Often this results in people being directed to a landing page that doesn't meet their needs, directing unqualified traffic to your website. With negative keywords you direct the right adverts to the right queries, showing you are an honest business, while saving you time and providing you with results.
Negative keywords are a valuable tool in effective PPC campaigns, helping you reach the right audience with the right message, saving you time and unqualified website traffic. An effective strategy can be complex, which is why you may want to give Genie Crawl a call. We are here to assist you with your PPC campaign, helping you improve qualified traffic to your website and saving you money on your advertising.
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