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The Role of Neuro-Marketing in AI-Powered Digital Advertising
Have you ever found yourself singing to a tune from an advert? It is amazing how the tune can stick in your mind. While this seems like a simple experience that everyone has now and then, it also reveals a very powerful tactic, highlighting what drives our purchasing decisions.
Did you know that a large portion of our behaviour is controlled by unconscious emotions? Neuro-marketing plays a large role by helping you understand your consumers behaviour. The human brain has over eighty six billion neurons and each neuron connects to another seven thousand neutrons. It is a complex network, making up two percent of our body weight and twenty percent of our body resources.
What is impressive, is that the human brain can process eleven million bits of information in a second. But you may be wondering how this is all tied into your digital advertising strategy.
Traditional market research, used by billions of businesses throughout the world, rely on self-reported data that can be unreliable and even inaccurate. Neuro-marketing, on the other hand, uses a different strategy. It relies on technology to understand your target audiences mind. It reveals the unconscious triggers influencing purchasing decisions.
Neuro-marketing uses tools to measure brainwave activity. It provides valuable insights into emotional responses to marketing. It is a different approach that reveals emotions. Businesses can use neuro-marketing to determine the best advertising tactic, such as bright colours that will evoke emotions.
A great example of successfully using neuro-marketing was seen by Coca-Cola. Relying on eye tracking technology and EEG, the company measured their consumers emotional reactions to adverts. Taking the data available, it helped them adjust their adverts showing happy people in social settings enjoying a bottle of Coca-Cola, boosting revenue significantly.
Artificial Intelligence (AI) combined with neuro-marketing can transform your digital advertising campaign. While both technologies are different, when combined they complement each other, providing valuable insights into consumer behaviour.
Neuro-marketing helps to reveal your consumers subconscious desires, while AI analyses the data to create targeted campaigns. This enables businesses to generate a campaign that is catered to their audience based on their desires, creating deep emotional connections.
In the world of AI, that is growing, becoming smarter, and more sophisticated, creativity remains essential to your digital advertising campaign. AI can enhance and complement your campaign, but cannot replace human creativity. Human creativity helps to connect, understand, and empathise with your audiences, ensuring your adverts resonate with your consumers.
As with most other technologies, AI and neuro-marketing should be transparent and responsible, keeping ethical practices in mind at all times. It is important for businesses to advise their website visitors what data they are collecting and how they are using it, building consumer trust.
When you use neuro-marketing responsibly in your digital advertising campaigns, you can boost your advertising campaign, resonating with your audience, and driving conversions.
The future of digital advertising relies on new technologies with new technologies constantly emerging. The digital landscape is evolving quickly with AI-powered digital advertising combined with neuro-marketing helping businesses create meaningful connections with their customers. If you want assistance incorporating neuro-marketing into your digital advertising campaigns, contact the professional team at Genie Crawl now for a free evaluation and quote.
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