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The Role of Online Maps Beyond Google for Local SEO
Online maps, such as Google Maps, are powerful tools that has revolutionised how we navigate. It has become an important part of of our lives, helping us find directions to nearby businesses. But did you know that online maps also play a valuable role in local SEO (search engine optimisation)?
Local SEO is a process where your website and online presence is optimised, boosting online visibility and improving your ranking in local search results. This means you need to ensure your website appears at the top of search results when potential customers search for products and services you provide in their local area.
Local SEO is essential for today's business, attracting more customers from your local community. Ninety seven percent of people search online to find local businesses and forty six percent of all Google searches have local intent. If you are not optimised for local, you could be missing out on potential customers.
Google Maps and other online maps are popular for users searching for a specific business or location. The maps provide relevant listings based on the location of the potential customer.
Google My Business is a free platform that enables businesses to provide useful information about their company from your NAP (name, address, and phone number), to hours of operation, photographs, and more. When you complete your Google My Business profile accurately with consistency, you stand the chance of boosting your visibility online.
A user searches online for a product or service you provide in an area you service. When you are optimised for local SEO, you can appear in a pack with a map, displaying the top local businesses that match the users query. This pack includes your location, phone number, website, and reviews. This boosts your online visibility, attracting more visitors to your website and physical location.
Online maps also play a role in determining where your business ranks in local search engine results pages (SERPs). When users search for particular keywords that are related to your business, the search engines algorithm gets to work to find the most relevant results.
Some of the factors that will influence your ranking gin local SERPs, includes relevance, distance, and prominence. Creating or claiming your Google My Business profile, acquiring high quality and local back links, along with maintaining a strong online presence, can all assist in you improving your ranking in local SERPs, attracting more traffic to your website and brick and mortar store.
You may not know but ratings and reviews play a major role in how search engines determine your business. Positive reviews with high ratings are highly effective in increasing your ranking in local results, helping to attract more visitors. You can encourage your happy customers to leave reviews on your Google My Business profile, along with other authoritative review platforms, including Facebook. You can use these positive reviews, displaying them on your website, helping you build trust with potential customers.
Online maps are powerful tools to help your local business improve your ranking in local results, attracting more customers from your local community. If your local SEO efforts are not achieving the results you deserve, or you need help optimising your online presence and website for local SEO, get in touch with the talented team at Genie Crawl, we would love to help you drive more traffic to your website and location, helping you increase conversions.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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