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The Role of Reviews in Local Search Rankings
Small to medium sized businesses need a customised and strong SEO strategy to attract new customers. One of the most powerful ways to boost local SEO rankings is taking advantage of reviews. Reviews provide social proof, influencing how your business ranks in local search results.
We live in a digital world, where your consumers rely on online reviews as much as personal recommendations. Ninety one percent of consumers read online reviews before making any purchasing decisions. For local businesses, this means building trust that is invaluable. A good online reputation helps to attract more customers, while directly affecting your ranking in local search engine results pages (SERPs).
Google, for example, uses a variety of ranking factors to determine your business ranking position in local results. Reputation does play a major role in this decision, which is shaped by reviews.
Remember, Google prioritises user experience, providing its users with the most accurate and relevant results, therefore they prioritise reputable business. A good reputation shows your business is popular with your customers and worth recommending to others.
Right, now that you know that reviews play a vital role in shaping your reputation and ranking, you need to know the two factors that Google takes into consideration when it comes to reviews:
Google loves fresh and relevant content, and this includes reviews. When customers see recent reviews, they know your business is active and provides an excellent service, building trust, and encouraging engagement. Recent reviews also give your SEO efforts a nudge in the right direction, helping you maintain your online visibility.
Now that you know recent reviews are important, let's look at how the number of reviews play a role in your local search ranking. Google is more likely to trust your business authority in your field if you have a good number of reviews. Review volume shows you have a large customer base and you have been operating for some time, boosting your credibility.
The review quality does matter, so look at quality over quantity. Having ten positive reviews is more beneficial than having hundreds of positive reviews mixed with negative reviews. Encourage your happy customers to leave reviews online, showcasing your business strengths and reliability.
Many businesses don't see value in responding to reviews they receive, but Google encourages businesses to reply to all reviews, both positive and negative. Taking the time to respond to reviews, enables you to engage with your audience, thanking them for positive feedback and addressing any concerns in a timely and professional manner, while demonstrating your business is customer focused and active.
Google's algorithm takes how often you update your information and interact with your customers. When responding to reviews, it shows you are active, helping to increase your visibility in local search results.
Take a quick peek at the importance of reviews in local SEO, let the statistics speak for themselves:
Reviews are a powerful tool to improve your local search ranking. Genie Crawl is here to assist you in managing your brands online reputation, monitoring feedback and reviews, while prioritising your Google Business Profile and encouraging happy customers to leave reviews. Contact us now for a free evaluation and quote.
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