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The Role of Schema Markup in Enhancing Search Visibility
When it comes to enhancing search visibility, there is one strategy that delivers results, yet often overlooked, and that is schema markup. Have you wondered what rich snipped with star ratings are, or why you see recipe times in search results, the answer is schema markup.
Schema markup, also referred as structured data, is a code that is added to your website to help search engines understand the content. It communicates detailed information about your web page to search engines.
Schema markup is not a direct ranking factor, but it does influeence how search engines display your content. It has a direct impact on click through rates (CTRs), which are essential for your SEO success.
Schema markup provides the following:
There are a number of types of schema markup you can take advantage of to boost search visibility:
Schema markup can be overwhelming if you don't have experience using it. Over time you will discover strategies and tools to make the entire process simpler. Our team at Genie Crawl have put some tips together to help you get started.
Schema markup has proven to be highly effective in enhancing search visibility, helping your web page appear in rich snippets in search results. As you become more visible, so will your click through rates, which in turn, boost your SEO efforts.
When you combine schema markup with a powerful content marketing strategy you can enhance your search visibility exponentially, helping you reach your targeted audience and website visitors. Do you want to find out how to implement schema markup on your website? Get in touch with the Genie Crawl team today and we will help you achieve online success.
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