The Role of Social Media in Supporting Local SEO Efforts

Improved User Engagement

Social media platforms provide you with an opportunity to engage with your targeted customers, building long-term relationships. Social signals are not a direct ranking factor, but they do indirectly play a role in your local SEO success. With increased engagement on social media, it improves your online reputation, boosting search performance over a period of time.

Local Audience Targeting

Social media platforms provide the opportunity to target specific geographical locations. When you target your local area, you reach your local community where they spend their time, on social media, boosting local SEO signals.

Creating Local Backlinks

Backlinks are important to your online presence and success. It increases brand awareness and drives organic traffic to your website. Social media is a great way to acquire local backlinks. When you post content on social media, users may share it, linking it back to your site.

Improved Traffic

When you post content on your social media pages, you can improve traffic volumes to your website and physical location. When your website traffic is increased, your SEO efforts are boosted. 

How to Optimise Social Media to Boost Local SEO

There are some steps you can take to optimise your social media profiles to give your local SEO a boost:

• Optimise your social media profiles – complete all the information, remain consistent across all platforms, and use your local keywords and phrases
• Create local content – tailor your content to your local audience, ensuring it resonates with them. Use location-specific geotags and hashtags. Don't forget to reference local landmarks and events when relevant
• Encourage reviews – encourage your customers to leave reviews to boost your online reputation and attract more website visitors. Over seventy percent of online consumers rely on reviews before making a purchase
• Consistency is key – ensure you remain consistent when posting and engaging with your audience on social media to build a loyal following. Encourage user-generated content to show your brand and products, while boosting your local SEO efforts.

Conclusion

Social media provides an opportunity support your local SEO efforts. It helps to improve your visibility in local search results, reaching your local community effectively. Do you need help with social media management or local SEO? Get in touch with the Genie Crawl team today to find out more.