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The Role of Video Content in SEO and How to Optimise It
Video has become a leading form of content with close to ninety percent of digital marketers now generating video content. This growth aligns with consumer interest with one third of online activity spend watching videos.
When generating video for your SEO campaign, it's important to ensure you use video SEO successfully, helping to reduce load time and boost engagement.
Any form of content you create and publish needs to be optimised for SEO, helping you appear in search results, reaching your target audience. Video content is the same and if you want it to shine as an important part of your SEO strategy, you are going to have to know how to optimise it:
When it comes to publishing videos on your website or blog, you need to remember page loading speed, which plays a vital role in your SEO ranking. You will want to reduce buffering, helping mobile users use less data to view your site. Building your videos into your website, compressing them and avoiding background videos, can all help to reduce loading times, while providing your visitors with value.
A good idea is to allow your website visitors to decide whether to watch the video or not. Visitors tend to have a negative sentiment when forced to watch a video. If you have your videos on auto-play, ensure you provide pause button.
Your videos placement on your page impacts user experience. If your video is the primary form of content, you want it at the top of the page. If it is a complementary content, add it to the side or middle of the page.
It's imperative to ensure your video content is clear for all users, no matter whether they are watching on their desktop of mobile device. The majority of videos will play clearly at 640 pixels by 360 pixels.
Search engines may be sophisticated and evolving, but they still cannot interpret content in videos. Creating a transcript, is not only beneficial to search engines, but also makes your content accessible to those with hearing difficulties.
If you prefer, you can add a brief summary of your video content, which is useful for users. For SEO, remember to use your targeted keywords in your transcript or brief summary.
Video code should be placed in the footer. This ensures your video loads quickly, enabling users to interact with your website as quickly as possible, offering excellent user experience. When you place your video code in the footer, it enables the rest of the page to load quickly.
It's important to establish important metrics for your videos to identify how they are performing. YouTube is often a preferred platform for video, offering built-in reporting, along with editing tools. Common metrics to monitor includes:
Video is a powerful way to improve your SEO efforts, boosting user engagement, while creating a personalised experience. It's important when adding video content, that you ensure users continue to have a good user experience, which boosts online visibility and website traffic. Do you need help with your video content for SEO? Genie Crawl is a leading boutique SEO agency that is here to provide you with the online marketing strategies you need to grow your brand online.
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