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The Science Behind Viral Content: What Really Makes Users Share?
We live in a digital world, where we are constantly bombarded with streams of information. Some information tends to gain traction, spreading across the internet. But what makes it go viral? What makes people hit that share button?
Viral content is not an accident, though it can happen from time to time. In fact, viral content has psychological triggers, influencing sharing behaviour. When you understand the triggers, you can create content that engages, resonates, and reaches a wider audience.
Right, let's start at the beginning. A big driver behind viral content is emotions. Content that evokes emotions, whether positive or negative, will be shared more than a neutral content. Studies have shown that content that sparks emotions such as amusement, fear, anger, and awe tend to be shared more, going viral.
All businesses online want to be seen in a positive light, whether it's insightful or knowledgeable. The content shred should reflect how you want your audience to perceive you. People share things that make them look good. This is why they share insightful comments, cutting-edge news, or provoking articles, associating the user with valuable information.
A reason many people share content is because they find it useful and valuable. If something is genuinely useful, such as a financial tip or an easy recipe, people are more likely to want to share it with their family and friends. Consider creating “how to” videos, or quick DIY tricks. This type of content tends to do well as it solves problems quickly.
As humans, we love stories. We don't process information, we emotionally connect with it. As a result, businesses today use storytelling in their content strategies. Storytelling creates an emotional connection, it's relatable, and it has an unexpected twist.
Timing is everything when it comes to viral content, this is because the content appears at exactly the right time. If something is relevant and timely, it has a higher chance of your audience sharing it.
If you want your content to go viral, you can ask your audience to share it. Adding a direct call to action boosts shares. Consider adding a share button on your content, make the content available for a short period, or tell your audience that you found the content helpful and would love if they would share it on.
Your content going viral isn't about luck, it's a science. When you understand why people share certain content, you can create content that not only resonates with your audience, but spreads like wild fire across the internet. Tap into emotions, tell a great story, while providing value to ensure your content stands out in today's fast-paced digital landscape. Genie Crawl helps businesses navigate digital marketing, crafting compelling content that resonates with your audience, tapping into their emotions, to improve your viral content. Contact our team today to push your business towards online success without delay.
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