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The Shift to Interactive Content: How Quizzes, Polls & AI Chatbots Increase Engagement
Getting your audience to engage and take action online has never been harder. Audiences are faced with shrinking attention spans, a digital overload, not to mention endless scrolling. Traditional content is still valuable, yet consumers want to participate online.
Instead of passively consuming information, interactive content catches your audiences attention, creating an engaging experience that is memorable. This is a hands-on approach that strengthens brand trust and credibility, while encouraging conversions.
Interactive content is content that requires participation from your audience. Rather than producing a video or writing content, you provide engaging content that users can participate in, such as virtual tours, interactive infographics, polls, quizzes, and more.
Studies have revealed that interactive content can generate double the engagement of static content, which means double the conversions. This is due to people wanting experiences. They will buy your product if it makes them feel something. In today’s world, your audience want to be involved, entertained, and challenged.
An important part of any social media management campaign is to boost engagement and conversions. How do you make your content interactive to boost engagement?
Polls and quizzes make engagement effortless. It can be a fun personality quiz or a poll around your Instagram Story. These are interactive tools encouraging participation, while providing you with insights into your customers preferences.
Infographics are content that people want to explore. It breaks down complex information in a visually appealing way, making it easy to digest.
You can host live Q&A sessions or an interactive webinar that enables your audience to engage with your business in real time, boosting trust and credibility.
Get your customers engaged by encouraging them to create content for you. This an be product reviews to brand challenges, helping to improve engagement, increasing social proof.
Artificial Intelligence (AI) is transforming SEO and social media as we know it. It is also having an impact on interactive content:
In today's fast-paced digital world, consumers want to engage with your brand online, not just see it. Genie Crawl is a leading boutique digital marketing agency with experience in creating interactive content that drives engagement. Let us help you bring your brand to life online. Complete our online contact form now to find out more.
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