The ‘Silent Salesperson’ Strategy: How Chatbots & AI Assistants Drive Sales

Chatbots and AI Assistants to Drive Sales

Chatbots and AI assistants for sales can communicate with customers from the minute they arrive on your website. Relying on algorithms, chatbots provide personalisation with each interaction, making it easier for your team to focus on closing sales. From the customers first interaction, they are greeted by the AI assistant that answers any questions, while introducing the client to new products, along with best sellers, helping to improve conversions.

AI assistants and chatbots can be integrated with other marketing strategies. You can configure these AI-powered assistants to adjust recommendations based on your amended marketing strategy. 

AI Assistants and Chatbots for Business Growth

Chatbots and AI assistants are valuable to today's business, providing your website visitors with excellent customer service, guiding them through your website, and encouraging them to take a desired action. These algorithm-driven bots can improve business growth:

Conversions

When a customer arrives on your website, they are there to browse, unsure if they are going to make a purchase. When you provide personalised help with chatbots or AI assistants, suggesting products and offering discounts at just the right time, driving your website visitors to the checkout and becoming a customer. 

Superior Customer Support

Your customer support team cannot work twenty four hours day, they need to sleep, but your chatbot or AI assistant is there 24/7 for your customers, boosting customer service and support. When you target a global market where customers visit your site from various time zones, your chatbots and AI assistants are there to guide them through your website, encouraging them to make a purchase.

Excellent Customer Analytics

Chatbots are more than assistants, they are able to identify preferences, trends, and problems by analysing customer interactions. They can provide excellent customer analytics you can use to adjust your marketing strategy to achieve long term success.

Expand Your Business

Expanding your business usually includes hiring more staff, which can be expensive and unnecessary. AI assistants and chatbots can manage repetitive tasks, such as booking appointments to answering questions, enabling your team to focus on closing the sale.

How to Use Chatbots and AI Assistants to Drive Sales

Chatbots and AI assistants can be used on your website to manage a number of tasks, including:

• Provide support – Chatbots are personal assistants to help customers with their purchasing journey
• Lead generation – AI chatbots automate the lead generation process, enabling your team to qualify leads through questions and answers asked to the AI assistant 
• Automated post-purchase – AI can send automated thank you messages to your customers, requesting feedback and providing advise on how to use the product 
• Cart abandonment – AI assistants can send reminders and special offers to visitors that abandoned their carts, encouraging them to return and complete the transaction
• Product recommendations – AI assistants are able to provide customers with product recommendations in real time
• Cross selling and upselling – AI chatbots can suggest add-ons based on customer preference and behaviour.

 Conclusion

Chatbots and AI assistants are the silent salespeople of your business, helping to drive sales, even when your business is closed for the night. They are game changers for businesses. These AI-powered algorithms help you gain a competitive edge, boosting customer service and customer loyalty, while increasing efficiency.  Are you ready to take a chatbot or AI assistant as a partner for your business? Contact Genie Crawl today to find out more.