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The Top Mobile SEO Mistakes You Need to Avoid
With Google switching for a mobile-first indexing approach, mobile search engine optimisation (SEO) has become more important than in the past. Google new crawls the mobile version of a website, often only taking the mobile version of the site into consideration, even if you have an outstanding desktop site.
If you have a solid desktop website, you won't rank well, if it doesn't work seamlessly on mobile devices. As the need for mobile SEO continues to grow, many businesses make some mistakes that need to be avoided to reduce the risk of it damaging your ranking and visibility. Let's take a closer look.
Your website should be fast in loading and to interact with, no matter what device your visitor is using. Page speed is a ranking factor and two thirds of Google's Core Web Vitals update focuses on site speed alone. Ideally each of your pages should render in less than a second.
In order to fix the issue, we recommend:
Bad redirects can be a serious issue for your website, especially on sites with separate mobile and desktop URLs. Ensure your redirects provide:
It's not uncommon to get confused between mobile friendly and mobile first. Mobile friendly means your website is designed with mobile users in mind, while mobile first means Google will crawl your mobile site before it crawls the desktop version of your site.
When you don't specify the mobile viewports using your viewport meta tag, your users may find that your web pages don't fit to their mobile device. Remember mobile devices come in a variety of sizes and shapes.
To rectify the issue, you should:
The need for mobile SEO is evident with more people using their mobile device to search the internet than in the past, along with Google introducing mobile-first indexing. At the same time, there are some top mobile SEO mistakes you should avoid, ensuring your audience have a seamless online experience, while aligning with SEO best practices. If you need help with your mobile SEO, the Genie Crawl team are ready to assist. Contact us today for a free, no obligation quote.
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