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Tips on How to Do Pay Per Click Advertising
Pay Per Click (PPC) advertising is an effective online marketing opportunity for any business, helping your adverts appear in Google search engine results pages (SERPs), on websites, social media pages, and more.
Many business owners are hesitant when it comes to PPC, assuming that they will be wasting their hard earned marketing budget. In fact, PPC is a highly effective way to generate leads and gain new customers. You only pay when someone actually clicks on your advert, which means you are not wasting your money, you are paying for qualified traffic.
Pay Per Click is an advertising model that is used to drive qualified traffic to your website. You place an advert on one of the advertising platforms, paying a small fee every time someone clicks on your advert. You do not pay for your advert to be featured, you only pay if a potential customer clicks on the advert, making it a worthwhile investment.
Most people interchange the terms PPC (Pay per Click) and CPC (Cost per Click), but in fact, they are two different things. PPC is when you pay when someone clicks on your advert, while CPC is how much you spend on a single click.
Before digging into how to do Pay Per Click advertising, you also need to know what CPM (Cost Per Mile) is. Cost per mile you pay a certain amount to the host for every one thousand impression your advert gets. This is when you pay to show your advert to potential customers.
Pay per click, you only pay when a person clicks on your advert, so you are paying for those that are actively searching for the product or service you provide. They click on the advert to find out more. Now, in pay per click, you will pay for every person who clicks on your ad. So you are only paying for the people who are interested in your brand and have clicked to find out more.
In search engine PPC, you need to select your keywords that you want to rank for. They keywords selected should be relevant to your brand. With your keywords selected, you need to choose a maximum that you are willing to spend for each click. This is CPC.
Google uses a number of factors when it comes to ranking your advert. The score is determined by the advert quality, relevance, and your maximum bid amount. Remember, you will not pay your maximum bid for every click. The cost is determined by the competitiveness of the keyword.
With website pay per click advertising, the host gives a rate card that shows how much they charge for your advert placement on various areas of their website. You choose where you want your advert to be shown, choosing a flat rate. You do not choose a keyword to rank for, but rather you have to choose which website you want to place your adverts on. The website should be in your niche, ideally not a competitor.
The most important part of any successful pay per click advertising is to set up a good campaign. There are some steps you should follow:
Note that your pay per click advertising campaign needs to be regularly monitored and amended as needed, ensuring that you reach your target audience and enjoy a good return on investment.
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