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Tips on Which SEO Metrics Are Important to Track in 2024
Knowing which SEO metrics are important can help you improve your visibility in search engine results. While we all know that content is essential to your SEO success, you want to be able to track your success, identifying what works and what doesn't.
Before taking a closer look at which SEO metrics are important to track, you need know what they are. SEO metrics are measurable data that determines how your website is performing. Experienced search engine optimisation professionals rely on key performance indicators (KPIs) to help them manage their SEO strategies. With SEO metrics in hand, you can decide how to proceed with your strategy, maybe you need to incorporate Pay Per Click (PPC) advertising, or maybe your organic SEO strategy is achieving good results.
The SEO metrics you should be tracking in 2024 includes:
Organic traffic is when visitors arrive on your website using natural marketing efforts. This means they often find your website through search engine results pages (SERPs), maybe even backlinks from other websites. Organic traffic takes time to secure, but offers excellent long term results.
Conversion rates is the number of website visitors that complete an action. This may be that they made a purchase, signed up for your email, or subscribed to your videos. Google Analytics is a useful tool to measure conversion rates.
Knowing which keywords achieve success is an important SEO metric, giving you valuable data you can use to make data driven decisions regarding your SEO strategy. The metrics you need is to identify how your keywords are performing. Google Search Console is a useful tool that enables you to filter your queries by page, finding what keywords are achieving the best results.
Backlinks are an essential part of any successful SEO strategy. They are links that come from authoritative domains and link back to your website. You want to have high quality backlinks that are relevant, as they can help you improve your ranking in SERPs. There are a number of useful tools you can use to measure your backlink metrics, including SEMrush, Ahrefs, and Moz.
The bounce rate is the number of visitors that leave your website without taking action. There are a number of reasons why you may be experiencing a high bounce rate. This could be due to low quality content or incorrect meta descriptions. You want a low bounce rate and in order to determine what needs updating on your website, you can use Google Analytics. Head to Audience overview and bounce rate to get the metrics you need.
Your click through rate is measured by the number of clicks your page receives, divided by how many times it is shown in results. It is important to your SEO strategy, focusing on user engagement and content creation. You can find this important SEO metric in Google Search Console, under Average CTR.
All businesses want their websites to rank at the top of search results. Your ranking score tells you how likely your website will rank in SERPs. This metric is important, enabling you to make updates and changes to your site in order to improve its performance in SERPs. Moz, Ahrefs, and SEMrush all offer SEO tools that provide this valuable information.
When it comes to measuring the important SEO metrics of your website, you need to determine the best tools to give you the valuable data you need. People that are new to SEO will benefit from using easy to use tools, such as Google Analytics and Google Search Console, both of which are free SEO tools. These tools measure SEO metrics including exit pages, average time users spend on your website, page views, and more.
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