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Tips to Optimise Meta Titles and Descriptions for Higher Clicks
Meta title and description optimisation follows similar search engine optimisation (SEO) practices, using targeted keywords and ensuring they are mobile friendly, but at the same time, they have a very strict character limit that you must follow in order to succeed.
Each of your website pages should have a unique meta title and description, along with a powerful call to action (CTA). In the world of SEO, every small details counts when it comes to improving your clicks. Through our past blogs, you already know the importance of fast loading website pages, mobile-optimisation, and high quality content, but now we need to focus on your meta titles and descriptions.
Meta tags are short sentences describing the content on your web page. They do not appear on the web page, they are set in the code of the website, helping search engines understand what the page is about and how to rank it.
Common meta tags include:
One of the biggest mistakes owners make when managing their websites is ignoring the importance of your meta titles and descriptions. While they don't guarantee an improvement in ranking, they provide search engines with context, helping them understand what your website is about, while encouraging users to click on the link.
Optimising your meta tags effectively can boost your click through rates (CTRs). When well-written and optimised, they influence how search engines and website visitor perceive your content.
This step is essential, as there are strict character limits for your meta title and description:
Your primary or targeted keyword should always be included in your meta title and description naturally. Keywords help search engines understand the context of your content. At the same time, users can match word and phrases within your meta title and description, indicating you provide the answers they are searching for, helping to increase clicks.
Every page on your website should have its own unique meta title and description, preventing the risk of duplicate content, while helping search engines understand what each of your website pages are about.
Meta titles and descriptions are valuable to users. It helps grab your audiences attention, encouraging them to click the link to discover more. Use powerful CTAs, such as “Find out more,” “learn more,” or “discover more.”
It's easy to overlook the importance of meta titles and descriptions, yet they should be added to each of your website pages to reflect the content they contain, helping to improve your SEO efforts and enjoy higher clicks. Keep your meta titles and descriptions relevant and fresh with a powerful CTA.
It is important to note that Google does not always use the meta description you provide, but if the search engine feels your description accurately reflects the search intent, it is more likely to use it, rather than creating it own snippet of your web page.
Get in touch with Genie Crawl now if you need assistance with your meta titles and descriptions, or you are looking for a tailored SEO strategy to boost visibility and clicks.
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