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Top 5 ASO Metrics Every App Marketer Should Track
Have you launched a new mobile app and you are now getting a good number of downloads each month? This is a great start, but there is more you can do to improve the discoverability and downloading of your app.
Did you know that downloads is only one ASO (App Store Optimisation) metric you should be measuring? There are numerous other metrics to measure, helping you track visibility, user growth, conversions, feedback, and monetisation.
As with any other product, your mobile app will go through a sales funnel, from the awareness stage to conversion, and retention. When you set targets based on key performance indicators (KPIs), you have the ability to capture users at each stage of the sales funnel.
ASO focuses on improving your apps visibility, ensuring it is discovered by more people. The top five metrics we recommend you focus on includes:
Before anyone can download and install your app, they need to find it among the thousands of other apps on offer in the app store.. The more visible your app is, the higher your chances of users downloading it.
When it comes to visibility, there are a number of KPIs you can measure:
Tracking these KPIs helps you compare your app with competitors, along with different countries. ASO tactics can help to improve your ranking and visibility.
Conversions is the second most important ASO metric to track. This is when users install your app. Our recommended KPIs to measure for conversions includes:
Knowing the number of downloads and users is not enough to determine your apps growth. Are your users growing or slowing down? In order to measure growth, we recommend focusing on the following ASO metrics:
User feedback is essential to the success of your app in the app store. It is a ranking factor for the app store algorithms, while influencing other users to download and install your app. Our recommended KPIs for user feedback include:
User feedback KPIs impact your visibility and conversions. Optimise user feedback by encouraging users to provide their feedback.
Monetisation is when your users buy your app. This can be a monthly subscription, running in-app ads, and promoting in-app purchases. KPIs to track include:
The top 5 ASO metrics you should be tracking for your app success includes visibility, conversions, growth, feedback and monetisation. There isn't one ASO metric to measure success, each metric is important for the stages of the sales funnel. Do you need help improving the visibility and downloads of your app? Contact Genie Crawl now for a free evaluation and quote. We are here to help you push your app forward towards success.
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