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Top 5 Lead Scoring Models to Prioritise Follow-Ups
Lead scoring helps to reduce wasted time and energy. It eliminates the need for your sales team to focus on prospects that will never convert. The right lead scoring data can transform how to prioritise your potential customers, allocating resources effectively.
When you implement lead scoring models, you can increase conversions, though not all scoring methods are the same. Each approach offers different benefits, which is determined by your business model and your customers journey.
When you have individuals and companies purchasing from you, demographics will tell you which matters the most. Demographic scoring assigns points based on who your leads are, such as job titles, company size, industry, along with locations, helping you match your ideal customer profile.
Every email interaction your company has tells a story. Email led scoring tracks how your prospects engage with your messages, measuring interest, and overall response.
It's not uncommon for human judgement to actually beat algorithms, which is why manual lead scoring gives you control. This involves your team personally evaluating and scoring your leads based on interactions, and your knowledge of the prospect. Use manual lead scoring for:
Algorithms are able to find patterns, your team may miss. Predictive scoring focuses on the future, using AI and machine learning to analyse historical data, identifying patterns where leads are most likely to convert into customers. Predictive lead scoring is a powerful tool that can:
Implicit scoring watches what your leads do, assigning pints based on observed behaviours. It tracks digital interaction and engagement across your marketing channels. The top behaviours to track for implicit scoring includes:
Lead scoring is essential to drive better conversions. With the right combination, these five lead scoring models can improve your sales. Are you reading to improve your led scoring with effective real time data? Contact Genie Crawl today, we specialise in lead generation, helping you focus on the opportunities that drive success. Contact us now for a free evaluation and quote.
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