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Top 5 Video SEO Techniques Beyond YouTube Tags
Without video SEO it can be impossible to get exposure on YouTube. When you create great content, you still have to ensure your video gets in front of your target audience. Video SEO helps you reach a larger target audience.
Video SEO is the optimisation of your videos to improve indexing and ranking in search results. This process involves optimising video title, description, tags, subtitles, and close captions.
Video SEO provide excellent benefits:
The Genie Crawl team have recommended the following 5 video SEO techniques beyond YouTube hashtags:
Google Keyword Planner is an excellent online tool to assist with keyword research. These tools do not take data from YouTube, but they are useful in identifying trends. You can also use YouTube Analytics to identify keywords and synonyms. Remember to also include some long-tail keywords that have higher intent with lower search volume.
When you upload your video to YouTube, you want to ensure your file name includes your targeted keyword, helping to boost it's visibility in search results. High intent users often rely on Google search engine results pages (SERPs) when searching for answers.
Videos can reach beyond YouTube, appearing in Google results. Pay attention to your file name. This is a small optimisation that could make a huge difference.
Video titles are essential, playing a role in how YouTube indexes and ranks your video content. When viewers search, the title is the first thing to catch their eye. Your video titles should align with what your audience is searching for, ensuring it resonates with them.
Video titles must include your main keyword naturally, while being engaging, and attention grabbing.
You have five thousand characters to make an impact with your video description on Google. It's important to remember only the first one hundred characters are visible to viewers, the balance available once they have clicked on the link.
Ensure you pay close attention to the first one hundred words of your video description, incorporating your targeted keywords naturally.
As you probably already know, you need to optimise your content for search engines, the same applies to YouTube. The more details you provide about your video, the higher your chances of appearing in front of the right people at the right time. This involves ensuring you select the correct category for your video.
Selecting the correct category helps YouTube decide where your video should show up in search results.
Transcripts are text versions of your video dialogue or audio, helping match the text to what is happening on the screen. Using transcripts helps you reach a wider audience, including those that have hearing impairments and those in silent environments, such as the office.
Video SEO is important in ensuring your video reaches the right audience at the right time. When done correctly, it can boost your video visibility, driving more viewers, and engagement. It's more than hashtags, it's an opportunity to improve your video ranking in YouTube and in search engine results. Contact Genie Crawl now if you need assistance with video SEO. We are here to help you improve visibility and online success. Complete our online contact form now for a free quote.
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