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Top Mistakes London Companies Make in Web Development and How to Avoid Them
London companies need to ensure that their website is developed for success. Remember, your website is your digital shop window, directly impacting your revenue. Common web development mistakes made by London companies can be avoided. In our years of experience working with London businesses, we see these avoidable errors and how they impact the clients growth potential. Continue reading to see the most common mistakes London companies make in web development, along with how to avoid them.
Did you know that more than sixty percent of internet traffic in London comes from mobile devices? When your website is not mobile-friendly, you frustrate online visitors. At the same time, Google has introduced mobile-first indexing. This means the search engine giant decides how to rank your website using the mobile version of your site.
Ensure your website offers seamless navigation for your mobile users with easy to tap buttons and layouts that adjust automatically to their screen size, helping to reduce bounce rates and improve engagement and conversions.
This is a very common issue that needs to be addressed immediately. When your website takes too long to load, a large percentage of visitors will not hang around and engage with your site, they will head to your competitors. In fact, studies have shown that a one second delay in your page loading can cause a seven percent decline in conversions.
We recommend that you ensure your images are optimised, implement caching or lazy loading, heavy code is reduced, and unnecessary plugins are disabled. Use Google PageSpeed Insights for clear insights into your website speed. You may also want to use a content delivery network (CDN) to help speed up your site effectively, ensuring your pages load within three seconds or less.
Many London company websites are still operating as HTTP without security. Your site may be running outdated software or not provide adequate protection for customers to login.
It's important to take the necessary preventative steps, protecting your business and your website visitors. Secure your site with SSL certificates and enable two-factor authentication for admin areas. We also recommend using trusted plugins and set up firewalls. This helps to reassure your visitors that their data is safe with your business.
Technical SEO is the foundation for your SEO performance and improved online visibility. When your have missing meta data, duplicate content, and broken links, it shows Google that your site is lacking attention to detail.
To avoid this issue, we recommend that you use the correct hierarchy with H1, H2, H3 headers, along with including accurate meta tags, robots.txt file, and a clean sitemap. We also recommend that you monitor your linking profile and fix broken links as they happen.
When your website is difficult to navigate, it makes it confusing for your visitors, negatively impacting user experience (UX). This can result in higher bounce rates and shorter dwell times, that show search engines that your visitors are not finding what they are looking for.
To fix this issue, we recommend that you provide a seamless navigation of your site with consistent menus, highlighted next steps and clear call to actions (CTAs).
This is another top mistake London companies make in web development. Your website needs to be accessible to accommodate all visitors, including those with disabilities. The UK law, along with Web Content Accessibility Guidelines state that websites should provide readable text, usable forms, and flexible navigation to accommodate everyone.
In order to ensure your London website is accessible, you need to ensure you include alt text for your images, have low colour contrast, and good keyboard navigation.
Every mistake on your London company website can limit your long term growth. With regular auditing and optimisation, you can provide a website into an asset to support your goals. Genie Crawl provides London businesses with web development support that ensures your website is ready for success. Contact us now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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