Top Real Estate SEO Strategies to Increase Property Listings Visibility

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Top Real Estate SEO Strategies to Increase Property Listings Visibility

If you are a real estate agency looking for SEO strategies to boost your property listings visibility, you are at the right place. Even if you are a reputable real estate agency in your area with a great reputation, you may not be getting the new business you need, maybe you even losing qualified leads to inexperienced real estate agents.

Your online brand presence is essential to your online success, helping increase property listings visibility.

Why An SEO Strategy is Essential for Real Estate

The real estate industry is highly competitive and having a great reputation is one thing, but online visibility solidifies your authority and credibility. Real estate SEO helps to generate quality leads, saving agents time walking their area, knocking on doors.

Some stats to help you understand the importance of a real estate SEO strategy includes:

  • Over 50% of home buyers found their new home on the internet
  • Close to 100% of people searching for property use the internet in their search
Top Real Estate SEO Strategies to Increase Property Listings Visibility
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Let's get started with the real estate SEO strategies you can start today to increase your property listings visibility:

Technical SEO Audit

Your first step before you start with any SEO strategy is to carry out a SEO audit. Google Search Console evaluates your website, identifying any issues and broken links. It identifies crawling issues, which is basically, what is making your site difficult for Google to rank.

Important things to look for includes:

Assess SEO Performance

Data driven insights provide a clear picture on what is happening with your real estate website and property listings. Google Analytics provides a better understanding on what property listings and pages are performing best. 

Include Interactive Tools

Adding interactive tools to help potential clients with their real estate journey, helps to improve authority and credibility. Interactive tools can also help you gain valuable back links from high domain websites, that improve your SEO ranking. Some tools you can consider includes:

Focus on Mobile-Friendliness

There are no shortage of real estate listings on the internet. These days more than 70% of home buyers use their mobile device when carrying out a real estate search. Optimising your website and property listings for mobile, ensures your potential clients can access the content seamlessly, no matter what device they use.

Website Accessibility Helps You Reach More Visitors

Website accessibility is making your real estate website accessible to people with disabilities, ensuring that they can interact and engage with your website. Follow SEO best practices to ensure your website is accessible to your audience.

Implement a Local SEO Strategy

As a real estate agent or agency, you focus on a certain geographical area. As with many service-based industries, your clients are searching for real estate in [your city]. Search engine results pages (SERPs) for real estate are heavily dependent on location.

A effective local SEO strategy includes:

Create Authentic, Valuable, and High Quality Property Listings

Content is king when it comes to SEO and the same applies to the quality of your content. Each property listing should be unique and valuable. It should be high-quality, educational, with high quality and optimised images and videos to boost engagement. Remember to incorporate your local SEO keywords into your content to improve online visibility.

Conclusion

The real estate industry is fast-paced and highly competitive. Real estate SEO strategies are essential to increasing your property listings visibility, generating high quality website traffic and qualified leads, improving conversions. Genie Crawl is a leading digital marketing agency with experience providing real estate SEO to increase property listings visibility, using white hat and ethical techniques. Contact us today to find out more.

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