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Top SEO Trends for 2024 and How They Affect Your Website
Search engine optimisation (SEO) is constantly evolving and it's essential for businesses to stay updated with the latest trends and updates, ensuring you don't fall behind your competitors. Staying up to date with the latest SEO trends is a recipe for online success.
Google constantly updates its algorithms to provide users with the best content, answering their queries. Google adjusts its algorithm a few times a day, which equates to around six hundred times per year. The good news is that most of the updates are minor and have no impact on your SEO success.
Major algorithm updates, on the other hand, that occur up to twice per year, are the ones you want to keep an eye on. Google's major core updates help us understand SEO trends, knowing what to optimise, and how to align our content with the major ranking factors.
Now that you know most SEO trends tend to come from Google's stride to improve their user experience, you can align your strategy to meet their Best Practices and ranking factors. 2024 has seen numerous SEO trends being introduced and they an affect your website if you are not optimising for them:
With the significant rise in the use of voice assistants this year, it's important to incorporate voice search optimisation into your SEO strategy. Voice assistants are expected to reach more than eight billion units in the next couple of months.
Optimising for voice search involves using conversational tone with long tail keywords. Conversational tone is how you would speak, rather than how you type, while long tail keywords tend to be three or more words, often include who, what, where, and when.
Did you know that AI is not something new? In fact, search engines have been using this technology for years, but only in the past couple of years has it been made available to the general public. AI tools have become valuable assets to your SEO success. AI-powered tools can be used to carry out repetitive and time consuming tasks, such as keyword research, competitor research, consumer segmentation, and more.
If you have dabbled in SEO in the past, then you know the importance of content quality. The best practices guidelines have always included E-A-T, but now Google has added an additional E to the list. E-E-A-T, stands for experience, expertise, authoritativeness, and trustworthiness. What does this mean to you? It means you need to create the highest quality content that is unique, valuable, and engaging.
When we talk about content, it doesn't only mean text-based content, such as articles and blogs. Content can include visuals, including images, infographics, and videos. By April 2024, there were already more than twelve billion searches using Google Lens, showing the importance of image optimisation.
Do you need assistance keeping up to date with the SEO trends for 2024? Are you finding the latest trends are negatively impacting your website? The expert SEO team at Genie Crawl can help. Give us a call today to find out more.
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