Trends in Internet Marketing: What’s Driving Results in 2025

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Trends in Internet Marketing: What’s Driving Results in 2025

Internet marketing is constantly evolving at a rapid rate. As we near the end of 2025, there are some emerging trends that are expected to change how brands connect with audiences online.

Looking into the future, we expect further technological advancements, innovation, and customer behaviour changes, focusing our attention on real-time data and personalisation. Let's take a closer look at the internet marketing trends that drive results:

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML have already made major transformations in internet marketing and we can only expect it to be more prominent as we move towards the future. At the same time virtual assistants and Chatbots are evolving, providing human-like interactions. With AI tools being accessible and more intuitive, automating routine tasks can free up resources.

It is important to keep a close eye on AI advancements, helping you provide a personalised customer experience.

Trends in Internet Marketing: What’s Driving Results in 2025
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Voice Search

With over 150 million smart speakers sold globally last year, there is a clear demand for businesses to incorporate voice search and voice commerce into their internet marketing strategies. 

Voice search is different from traditional search engine optimisation (SEO). Users ask questions in a conversational tone, rather than typing out their query. Focusing on long-tail keywords and natural language can help you capture your voice search audience.

Augmented Reality (AR) and Virtual Reality (VR)

Both AR and VR are associated with gaming, but they are transforming the retail industry, creating immersive shopping experiences. More brands have implemented AR, enabling users to view products in their own space, reshaping customer expectations.

Adopting AR and VR early can improve customer engagement, while providing your business with a competitive edge online.

Video Content

Video content is a powerful internet marketing technique that engages your audience. Customers preferences are focused on engaging content that delivers information creativity and quickly.

Take advantage of live streaming and short form video.

Personalisation

Today's consumers expect personalised experiences across all digital channels. Personalisation is advancing, where you deliver hyper-personalised content and recommendations. This helps you design user journeys that align with your customer needs, developing campaigns that capture your audience at all stages of their purchasing journey.

Conclusion

In order to remain competitive in today's fast-paced and dynamic online environment, businesses need to embrace new trends and adapt accordingly. If you need help creating personalised experiences that resonate with your audience, or adopting any of the latest internet marketing trends, Genie Crawl is here to help. Contact us today for a free, no obligation quote.

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