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Understand the Process on How SEO is Done
Just about every business owner has heard about search engine optimisation (SEO) and how imperative it is to your business success. SEO is effective at boosting brand visibility, driving quality traffic to your website, and improving conversions.
You cannot expect your SEO strategy to work without consistent monitoring and updating. Ongoing success is based on a tried and tested process that achieves the best end results.
An effective SEO process relates to all the techniques and tactics used to implement an effective strategy. This is done to ensure your website remains visible in Search Engine Results Pages (SERPs).
An effective SEO process includes:
Your SEO process is ongoing, it requires ongoing monitoring and updating, ensuring that you achieve the best online results. This means adapting to meet newly introduced search engine algorithms or updates, along with user demand, and your competitors activity.
A quick glance at how SEO is done, includes:
The first step to any SEO process is to focus on thorough keyword research, Keywords or phrases are those that are used by search engine users when they are looking for products, services, or information. By using relevant keywords, your website can rank higher in SERPs, helping more people find your website. Keyword research involves identifying what words and phrases your potential customers use when looking for products or services you provide.
Keywords are broken into:
Long-tail keywords – these are specific, often made up of a phrase
Content is king when it comes to your SEO success. It is an important part of how SEO is done. Working from the targeted keyword you have selected, you need to write high quality content that is informative, answers a question, and provides value to the visitor.
Earning backlinks can be achieved through the high quality content you publish. The aim of backlinks is to drive quality traffic to your website from other websites that are considered trustworthy and credible. It also helps the search engines find your content and rank it accordingly. Backlinks should be done manually and only be earned from high authority websites.
Backlinks helps your website appear credible and trustworthy to the top search engines and their users.
The next important step to how SEO is done is to improve the technical aspects of your website, making it user friendly. When you do technical SEO it also helps the top search engines, such as Google, crawl and index your website, helping to improve your rankings.
Google will take how users interact with your website when it comes to determining your ranking in results. This means ensuring every page on your website is easy to use, with simple navigation, and fast loading pages. Your pages should be optimised for UX with headings, bullet points, visuals, charts, and videos.
How SEO is done is to ensure that once your content is published, you monitor its performance. This means low-performing pages must be re-optimised for success. At the same time, Google is constantly updating their algorithms and introducing new algorithms. Though regular monitoring, you are able to ensure you meet the requirements of the algorithms, reducing the risk of being penalised.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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