Understanding the Importance of HTTPS for SEO and User Trust

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Understanding the Importance of HTTPS for SEO and User Trust

As a website owner, online security is essential. Search engines have prioritised websites that offer secure connections. Implementing HTTPS (Hypertext Transfer Protocol Secure) has become an essential part of any successful SEO strategy. 

How HTTPS Has Evolved

HTTPS has evolved over the past few years from being a security protocol for websites to becoming an important SEO ranking factor. It was mainly used by websites that handled sensitive data, those that handled financial transactions, for example. Search engines quickly recognised the importance of secure browsing and starting considering it as a ranking signal. As a result, more websites adopted HTTPS to improve their ranking in search engine results pages (SERPs).

Understanding the Importance of HTTPS for SEO and User Trust
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How HTTPS Impacts SEO and User Trust

HTTPS is not about keeping user data safe anymore, it now has a major impact on your websites visibility in search results. Google sees websites with this security protocol as trustworthy and reliable. It has also been noted that websites with HTTPS enjoy higher rankings.

In addition to this, users are more likely to engage with a  secure website, which reduces bounce rates and increases dwell time, both important to improve your SEO performance. HTTPS is a secure version of HTTP, adding an additional layer of encryption, protecting data that is transmitted between the user's browser and your website. When users access websites with HTTPS, their browsers encrypts any data before sending it back to your server. 

The encryption ensures that any sensitive information, including credit card details and passwords, cannot be hacked by malicious attacks when being transmitted. It helps prevent unauthorised access to websites.

When providing HTTPS security to users, you boost your website visibility and user trust. Search engines take into account whether you have an added layer of protection (HTTPS) or not. Websites with HTTPS are seen as secure and trustworthy, by search engines and users, which in turn, helps you achieve higher rankings. 

Why HTTPS Encryption is Important for Privacy

HTTPS encryption plays an important role in securing user data, protecting their privacy online. Without HTTPS in place, users are at risk of their personal data being intercepted by hackers, reducing the chance of them engaging with your website, increasing bounce rates, and negatively impacting your SEO.

SEO Benefits

HTTPS plays a capitol role in improving your ranking in search results. When you use HTTPS, you can gain a competitive edge. Google has stated that having this encryption on your website is now a ranking signal. This means when two similar websites with the same quality meet the users query, Google will choose the one with HTTPS encryption.

Boost User Trust

Websites with this additional layer of encryptions are seen as trustworthy by their potential customers. This provides your website visitors with confidence when navigating through your website, submitting personal information, and making purchases. 

Conclusion

Securing your website is no longer optional, no matter what your business does, having a HTTPS encrypted website will help you improve your online visibility and drive traffic to your website. If you need assistance in securing your website, give the Genie Crawl team today.

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