We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Useful Guide on What SEO Stands For
These days the majority of business owners have heard of SEO, though you may not be one hundred percent sure what it really means. SEO is a marketing technique used for websites, helping you improve your ranking in search engine results pages (SERPs).
Let us start at the very beginning. SEO stands for Search Engine Optimisation. It is a process that improves your website, helping you achieve a higher ranking in search engine results pages (SERPs). It usually focuses on particular keywords that people use when searching for information, products, or services using Google, or one of the other top search engines, such as Yahoo or Bing. The aim is to drive quality traffic to your website, improving your brand visibility, and increasing conversion rates.
SEO relies on techniques and strategies that drives more traffic from the search engine to your website. It also helps your website improve, so that your ranking improves in SERPs.
It is not easy to fully understand SEO when you are faced with SEO jargon, and SEO experts love their acronyms. The most common acronyms you may encounter when discussing your online marketing campaign with a digital marketing agency includes:
In today's digital world, businesses cannot ignore the importance of SEO. Research has shown that websites that appear in the first page of Google results enjoy more licks. The lower your ranking, less people will click on your website. This is all measured by CTR, which you will find significantly decreases when you are at the bottom of the results page. It is also important to note that less than 1% of users will search the second page of results.
SEO is very complex and needs experience and knowledge to make it work. It relies on an effective strategy. When you get your SEO right, you will find your organic traffic increases over time, where if you were paying for online advertising, your traffic will only last as long as you are paying for adverts.
The difficult thing is that Google is constantly evolving, getting more advanced by the day. This means that they are constantly updating their algorithms and introducing new algorithms. In fact, Google, does algorithm updates up to five to six hundred times every year. Understanding SEO and optimising your website is one thing, but you need to stay updated with the latest algorithm updates.
When the search engines change their algorithms, you will find some of the SEO techniques you have been using will not work as well, with new tactics being introduced. One thing is certain, SEO is excellent in generating long term traffic and is no something any business can afford to ignore.
As you have already discovered, SEO drives natural, or organic, traffic to your website. You cannot pay for this, it involves dedication, time, and effort. On the other hand, PPC (Pay Per Click) advertising is paid advertising that also drives quality traffic to your website. The difference is that SEO is organic and long-term, while PPC is paid for and only lasts as long as you pay for it.
Many digital marketing experts combine the two, as PPC offers instant results, while SEO takes time to develop and achieve success.
In order to understand what SEO stands for in 2024, you need to know that Google and the other top search engines want to provide their users with the best experience. This means securing the best answers to their users questions. When it comes to understanding SEO, you need to bear in mind that:
Therefore, SEO is about answering questions relating to your industry better than your competitors. This is done by creating high quality, informative, and relevant content that adds value to your website visitor.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
