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Using Customer Testimonials as Video Content
As humans, we rely on our family, friends, and colleagues for recommendations, or we turn to the internet, relying on recommendations from strangers on the internet. Customer testimonial videos are turning into one of the best online recommendations.
These videos are published for the benefit of your target audience, when they need a vote of confidence to buy from your business. Videos are approachable, authoritative, breathing life into a typing written review. Growing businesses are seeing improved results by incorporating customer testimonial videos into their reputation strategies.
Customer testimonial videos are videos of your happy customers discussing their experience with your business. It is a direct way for your existing customers to recommend your business to your potential customers, an important part of your online reputation management strategy.
Customer videos support the quality of your products and services, offering excellent social proof. Two out of three consumers are more likely to purchase after viewing customer video on how the company, product, or service helped them.
When you collect customer feedback in the form of video, it helps prospective buyers make informed decisions, offering excellent benefits for your business:
Social proof has proven to be essential to online success. It is a psychological phenomenon where individuals imitate the acts of others. Consumers are more likely to purchase your product when they see others have already purchased it. Social proof helps potential customers feel confident in their decision.
Video is shared more by social media viewers than photos and text combined. When you publish your customer testimonials as video content on social media, you create shareable content.
Adding value to your videos, along with optimising them with compelling titles and descriptions, help you build a relationship with your audience.
Let's admit it, positive reviews boost credibility, conveying your business values. Customer testimonials as video content helps you control the narrative. You can use them to counter any negativity surrounding y our brand. They help you portray your business in a positive light.
As you only include satisfied customers in your video content, you can be confident they will only say good things about your business. We do recommend them to ensure your video content is well-structured. This can include having some questions that they can answer, creating a persuasive video.
Did you know more than ninety percent of people do not make a purchase until they see a review. A single customer testimonial as video content can improve credibility and trust. When your audience see real customers expressing their experience sincerely, it helps you build long-term relationships with your customers.
Because videos are much harder to fake than written review, it helps identify genuine customers, making your video more personable, trustworthy, and credible.
Using customer testimonials as video content helps to improve engagement and conversions. They are easily shareable, providing excellent social proof, helping to boost your audiences confidence in your business. If you need help using your customer testimonials as video content, Genie Crawl is here to help. Contact us now to find out more.
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