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Using FAQs to Capture Voice and Long-Tail Searches
Back in 2011, voice assistants were a novelty, but today, in 2025, there are more than eight billion voice assistants in use, that is more voice assistants than the global population. Recent studies have shown that approximately 20.5% of the global online population now use voice search when searching for products and services on the internet.
Voice search offers a convenience, enabling users to speak into their device, rather than texting someone. To be honest, it probably isn't that surprising how voice search has grown in popularity, as it becomes more sophisticated, and search engines become more accurate and relevant. It's a natural way to communicate for humans, which is why we know the demand for voice search and long-tail searches are going to continue to grow and evolving in the next couple of years.
As your users interact with the internet and your website differently, they expect answers to their questions. With Google's SGE (Search Generative Experience) being introduced, users can now find their answers in position zero, the AI Overview, found at the very top of search results.
Google's SGE is exactly why you don't want to ignore the importance of optimising for voice and long-tail searches.
Let's be honest, chances are you think the FAQ page on your website is unnecessary, but continue reading before jumping to conclusions. When you use FAQ with other SEO tactics, it helps you stay relevant, helping you improve your ranking on search engine results pages (SERPs).
FAQ pages offer the opportunity to state the questions your target audience is searching for. Voice searches ask questions in a conversational manner, using long-tail keywords. When you incorporate a FAQ page to your SEO strategy, it helps you provide context around keywords you want to rank for, while addressing your audiences most pressing questions.
Let's throw another spanner in the works – voice assistants now use AI and machine learning to identify search intent. This means search engine algorithms are influences by relevance and unique content.
When creating your FAQ page, consider the following:
As voice search continues to evolve, it's essential for businesses to incorporate a FAQ page to capture voice and long tail searches. Voice search has transformed how users interact with the internet, but at the same time, it is transforming how businesses implement their SEO strategies. FAQ pages are part of a holistic SEO strategy, helping to improve your online presence and drive traffic to your website. Do you need help adding an effective FAQ page to your website to improve voice search results? Get in touch with Genie Crawl today, we would love to help!
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