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Using Intent Data to Qualify Leads Faster
Today's digital world is fierce with competition, all fighting for buyers attention. Sales cycles are long, while marketing teams remain under constant pressure to provide high-quality leads.
Intent data is breadcrumbs that potential customers leave behind as they research online. Every time they visit a product comparison page, read a blog, join a webinar, or read content, they are signalling intent.
This data can be collected from your website, email interactions, social media interactions, third party data, and more. These signals tell you who is actively looking for a product or service you provide.
Intent data provides valuable insights, enabling you to qualify leads faster and accelerate sales. Companies today are using this data to convert their leads quickly and effectively:
Intent data helps you focus on accounts that are already showing interest in your products or services. Sales teams no longer rely on outdated lead scoring models, rather reaching to prospects who are already searching, which improves chances of engagement.
Intent data helps you identify the topics a potential customers is researching. Rather than generic messages, you can create hyper-personalised emails that resonate with them.
When you layer your intent data it helps your marketing team separate hot leads, allowing for faster qualification, reducing any delays in engagement.
For those leads that are not ready to convert, intent data helps to create nurturing paths that align with their current interests. It helps you deliver content that influences them at just the right moment.
Companies that are using intent data in their data-driven strategies enjoy:
The buyers journey has changed with many buyers doing research anonymously and by the time they reach your sales team, they have already make their decision. Intent data helps businesses step into the journey early, closing the deal faster. It transforms the process to proactive, a powerful opportunity to qualify leads faster. Contact Genie Crawl today if you want help with lead generation and intent data. We can help you qualify leads faster.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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