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Using Predictive Analytics to Plan Future SEO Campaigns
Businesses today aim to stay ahead of their competitors online, rather than playing catch up. This is where predictive analytics comes into play. This SEO tool pinpoints popular search queries before they become competitive.
Manual predictive analysis is almost impossible, taking hours to complete, wasting valuable resources. With the introduction of AI, predictive analysis has become easier than before.
Predictive analytics uses extensive amounts of historical data and current online activity to make predictions on user behaviour in the future. AI has made these predictions focused, due to its ability to process and analyse large volumes of data with outstanding efficiency.
The role of predictive analytics in SEO is to provide you with information on how to approach your online presence and adjust your strategy in the future. This can be done using AI SEO tools:
The first step in predictive analytics is to collect data, and AI really excels at this. This should include social media post interactions, search results pages, and online behaviour patterns. This will provide a baseline for your analytics.
When you combine the collected data, predictive AI analytics can identify emerging trends and correlations, that you may not notice. AI tools can identify seasonal shifts in keyword popularity, along with subtle keyword changes that alter users intent.
One of the amazing characteristics of artificial intelligence is its ability to learn, making predictive analysis more accurate.
Predictive analysis is highly beneficial when it comes to planning future SEO campaigns:
Implementing predictive analysis into your SEO strategy now is a smart move, especially if you want to gain an edge over your competitors. Predictive analysis provides valuable insights into what you can expect in the next few days, weeks, or months, in terms of user behaviour, search terms, and more. Do you need help future proofing your SEO strategy for the future? Contact Genie Crawl now to find out more.
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