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Using YouTube Shorts as a Low-Cost PPC Channel
YouTube has more than nine hundred billion views monthly with two million on YouTube shorts alone. These videos tend to appeal to younger users between the ages of 25 and 34. These videos work well for many brands, especially those in the fashion, consumer good, travel, real estate, and beauty industries.
YouTube Shorts are short-form videos that range from fifteen seconds to one minute. They offer an opportunity to share information quickly, while entertaining your audience, gaining a large following.
With a solid content strategy in place you can make your mark, boosting your YouTube Short views, even if other creators and brands are pumping out content. When you keep your videos short, offering content that resonates with your audience, you can achieve success, enjoying a low-cost PPC channel that works.
Yes it does require a constant effort, as with any social media channel, before you start seeing a return on investment. The good news is that YouTube Shorts are easy to make, they don't require expensive equipment, and the help you achieve your goals.
If you are on the fence on whether YouTube Shorts are the right choice for you, compare them to TikTok and Instagram Reels:
As with any platform, YouTube Shorts has it's advantages and disadvantages:
Advantages
Disadvantages
We recommend monitoring some key performance indicators on your YouTube Shorts, identifying what works and what doesn't. Our recommended KPIs include:
Are you still wondering if YouTube Shorts are worth it? Our answer is yes. They provide you with an opportunity to engage with your audience, increasing your reach. If you want to tap into the advantages offered by YouTube Shorts, get in touch with the Genie Crawl team today. Complete our online contact form now to receive a free evaluation and quote.
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