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UX Sins to Avoid in Your B2B Service Website
User experience (UX) has a major impact on your websites Search Engine Optimisation (SEO). When you provide an excellent online experience, you boost user engagement, improve brand loyalty, while attracting new visitors. Poor UX is one of the main reasons why your website visitors abandon your site, increasing your bounce rates, negatively impacting your SEO efforts.
Page speed, URL structure, and mobile responsiveness are all important parts of UX. These help search engines, such as Google, to understand your content, tracking user engagement.
The most common UX sins to avoid in your B2B service website includes:
Did you know that mobile devices drive more than forty percent of B2B sales? B2B customers use various devices to access websites and learn about businesses. Not to mention that Google has now introduced mobile-first indexing, meaning the search engine uses the mobile version of your site to crawl and index.
In today's fast-paced world, website visitors expect your website to load within a few seconds. In fact, most users will leave a page that doesn't load within three seconds, increasing your bounce rate. Slow sites negatively impact UX.
Recent studies show that over sixty percent of B2B buyers will leave a site and not return if it takes too long to load. Poor site performance can frustrate B2B customers who need to find information quickly.
As you can imagine, your site speed has a direct impact on your conversion rate. The first five seconds of a page load time has a large impact on conversions.
Optimising your content is imperative to ensuring your website is attractive, aligning with your audiences needs and desires. SEO is more than focusing on targeted keywords, it's about ensuring your content aligns with user intent.
This involves:
It doesn't matter if you are a B2B business or a B2C company, your potential customers is human and uses a search engine to find answers to their questions. Part of an effective SEO strategy is to provide website visitors with a seamless and intuitive experience, such as adding a search bar to your site. This eliminates the need for the user to go through all your categories and sub-categories, helping them find what they need without struggling.
It doesn't matter how established your B2B business is. UX could be jeopardising your online presence and conversion rates. Ensure you work towards improving your websites UX to improve ranking and sales. If you need assistance with your website UX, contact Genie Crawl today. We would love to help you improve your user experience, driving traffic and sales.
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