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Valuable Information on Whether SEO Keywords can be Phrases?
Keywords and phrases are an essential part of your website success. They are one of the most important factors of any effective SEO strategy. Search engines rely on keywords to provide their users with valuable and relevant information.
Using carefully researched keywords is a way to reach your audience, drive quality traffic to your website, and improve conversion rates. It does take a lot of time and effort, ensuring that you use the right keywords that will help you improve your brand visibility online.
So, can keywords be phrases? The short answer is YES.
When it comes to search engine optimisation (SEO), it is imperative to have a good understanding on the difference between keywords and phrases. Keywords are often a single word, while a phrase consists of more than one word.
A key phrase, is a number of words strung together, based on how your users search on the internet. An example could be, “best digital marketing agency.” When users type something like this into their search engine, it is a search query and Google, or another search engine, will find the content that best meets that key phrase.
A keyword is often called a single-word phrase. These often face tough competition. One word keywords are in high demand and used by millions of businesses throughout the world. Imagine you are a digital marketing agency and you only use the keyword “marketing.” There are thousands, if not millions, of businesses in the world offering marketing services, therefore they are all competing over the same word.
This does not mean you must ignore single keywords, as they do still play a role in your websites content. Though, it's not recommended to only rely on these, as they are not specific to the services or products that you provide. They will not set you apart from your competition.
Looking beyond the single keywords, you open up a number of opportunities. Long-tail keywords are phrases that are used by your users when searching for products or services. Longer keyword phrases have less competition, helping you target your specific audience. For example, rather than only using “marketing,” as your keyword, you can use “digital marketing agency.” This is more likely to appeal to your audience, helping you direct them to your website.
While both keywords and key phrases are essential to your SEO success, it's important to fully understand how they are different. It's about their composition. They both serve the same function within SEO, improving your brand visibility and helping to increase your ranking in Search Engine Results Pages (SERPs).
Remember a keyword will provide a direction to the theme of your website, while a phrase will target your potential customers needs.
Once you have taken the time to optimise your website using SEO keywords and phrases, you need to ensure that they are providing the results you want to achieve. Ongoing monitoring is an essential part of your online success.
Moz Explorer is one of the free keyword research tools you can use. It provides users with an in-depth keyword research tools that analyses keywords based on search volume, along with performing competitive keyword analysis, helping you choose the best keywords to drive quality traffic to your website.
Google Analytics is another popular free website performance tool that you can use to monitor the success of your website in real time. This free tool is used by SEO professionals to identify the performance of a website, along with gathering valuable data on visitors to the website.
When adding keywords to your published content, it's important to use both single keywords and phrases (long-tail keywords). This will help you reach your audience and drive quality traffic to your website in the long run.
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