Video, Blogs, and Infographics: Which Content Type Works Best for SEO?

When to Use Blogs

Blogs can be highly beneficial when it comes to:

• Answering your audiences questions
• Explaining concepts
• Targeting search intent

Blog Tip from Genie Crawl

We recommend when creating blogs you focus on creating high quality, in-depth, and evergreen content. Use clear headings and subheadings, incorporate keyword clusters and use schema markup to boost visibility.

Videos

Videos have grown in popularity. Users love consuming visual and auditory information, as its quick and easy to understand. Web pages that have videos are fifty times more likely to rank on the first page of results.

Video Benefits

Video content offers numerous SEO benefits, including:

• Increased engagement – users are more likely to share, like, and comment on video content
• Improved dwell time – videos keep your visitors on your website for longer, improved dwell time tells search engines your content is high quality and relevant
• Improved conversions – videos that outline testimonials, explainers, and product demonstrations can boost conversion rates.

When to Use Videos

Videos can be advantageous for:

• Demonstrations
• Tutorials
• Behind the scenes insights

Video Tip from Genie Crawl

Ensure you optimise your videos for SEO. This means optimising your titles, tags, and descriptions with your targeted keyword. Embed transcripts for accessibility.

Infographics

Infographics are vital in acquiring high quality backlinks. They combine storytelling with data and design, turning complex information into easily digestible information. Infographics do not improve dwell time, but they are valuable when it comes to acquiring high quality backlinks, which are essential to your SEO success.

Infographics Benefits

Infographics are valuable:

• Visual appeal – infographics can break down complex information, presenting it in an easy to understand and visually engaging way
• Link worthy – high quality infographics are often shared and cited on high domain authority sites, boosting your authority
• Boost social signals – infographics perform well on social media platforms, encouraging shares, likes, and comments

When to Use Infographics

Infographics are best used for:

• Data-driven insights
• Step-by-step processes
• Industry comparisons

Infographics Tip from Genie Crawl

Always host your infographics on your own website with embedded code, ensuring that when another site shared it, you acquire the backlink and gain the referral traffic.

Video, Blogs, or Infographics

SEO is not a “one size fits all” approach. Each content type plays its own unique role in your SEO success:

• Blogs – the foundation to search visibility and accurate keyword targeting
• Videos – improve engagement and dwell time, expanding your reach
• Infographics – attract high quality backlinks, boosting your authority

At Genie Crawl, we recommend combining the three content types strategically to ensure SEO success in the long run.

Conclusion

In today's competitive online world, successful SEO isn't about choosing one content over another, it's creating a holistic approach that includes valuable, engaging, and shareable content to boost your authority and improve user experience. Contact Genie Crawl now to find out more.