Voice search has transformed search engine optimisation (SEO) in 2025. We live in a world where your spoken words can connect you to the information you are searching for. A futuristic concept has become a part of our daily lives.
The Rise in Voice Search
Voice search continues to rise, becoming part of modern life:
- Over 20% of the worlds population use voice search
- 8.4 billion voice assistants are expected to be in use by the end of 2025
- 27% of users rely on mobile voice search
What is Driving Voice Search in 2025?
There are numerous factors that are driving voice search in 2025, including:
- AI – improvements in AI and natural language processing have made voice assistants user friendly and accurate
- Devices – the rise in smart speakers and wearable have expanded access to voice search
- Convenience – speaking is faster than typing, offering hands-free operation
- Personalisation – voice assistants offer personalised experiences, offering tailored responses
How Voice Search Differs – SEO Strategies
Voice search is transforming SEO due to be conversational. Voice search is conversational and natural, which means re-evaluating your keyword strategy to include long-tail keywords and natural language phrases
Optimising for voice search helps you meet the needs of your voice search audience, this involves:
- Keyword strategy – you will need to adapt your strategy to focus on question-based phrases and long-tail keywords
- Local SEO – voice search tends to have local intent. Ensure your NAP (Name, Address, Phone number) information is consistent, while using location-based keywords
- Claim listings – claim your listings on Google Business Profile, Yelp, Bind, and Apple Maps
- Improve page speed – compress images and enable browser caching to speed up page loading times
- Mobile-friendly – ensure your website is responsive and functions well across all devices
- Structured data – Implement schema markup to help search engines understand the context of your content
Voice Search Mistakes to Avoid
There are some common mistakes you will want to avoid when optimising for voice search:
- Not optimising for mobile can hurt your SEO efforts and user experience
- Not using conversational language can result in missed opportunities
- Ignoring structured data means search engines may not understand your content
- Ignoring local SEO could mean missing out on valuable organic traffic
Conclusion
Voice search is a growing trend that is transforming SEO as we know it today. It's essential that you optimise for voice search, ensuring your reach your audience effectively, no matter what device they use. If you need help with your voice search optimisation, the Genie Crawl are standing by to assist. Don't get left behind, enhance your SEO strategy today.