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Website Migrations & SEO: How to Avoid Losing Traffic in 2025
Website migration can be a daunting process, impacting your search engine optimisation (SEO) efforts when not carried out effectively. With the right strategies, you can protect your website visibility, traffic and ranking throughout the process.
Website is moving your website from one server to another. It involves a number of changes, including a new domain, website redesign, along with moving to a new content management system (CMS), all of which can take a negative toll on your SEO if you don't manage the process carefully.
When a migration is executed poorly, it leads to numerous SEO issues, from increased loading times to loss of backlink equity, and broken URL's to poor user experience. All of this will negatively impact your online ranking and visibility.
Website migration is a complex process that can be due to rebranding or a domain change. When done correctly, it can improve your website performance, along with boosting user experience (UX).
It is essential that you follow SEO site migration best practices to ensure a smooth transition, including if you are changing from HTTP to HTTPS.
Preparing in advance helps ensure a smooth transition. This stage includes:
When it comes to migrating your website, it's essential to manage the important SEO elements, ensuring the transition goes ahead smoothly, without negatively impacting your online visibility. By focusing on preserving meta tags, maintaining URL structures and 301 directs, you can protect your websites SEO. Some considerations include:
The staging environment is a copy of your website, enabling you to test any changes before you publish your site, making it accessible online. This step is essential to avoid any SEO issues and ensure your migration goes ahead seamlessly.
With the staging environment you can identify errors early, test redirects, ensure user experience, prevent indexing issues, and minimise downtime.
Once your website has been migrated, you will want to monitor it regularly, optimising it further to boost SEO performance. Ensure you focus on your website traffic, fixing any issues you identify, to avoid the risk of penalties. In order to monitor your website after migration, you can use the following tools:
Website migration is complex and daunting process. The good news is that it doesn't have to negatively impact your website performance. If you need expert help with your website migration and SEO, contact Genie Crawl for a free evaluation and quote.
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